Keep your customers in-the-know and set yourself apart from competition by building a great website for your coffee shop.
Your coffee shop business is in need of a web presence. Websites provide visitors with valuable information, like opening hours or menu offerings, along with establishing you as a legitimate business online. Make your site the best it can be with the four “must have” features our designers and developers have chosen.
Make Your Menu Prominent
Newcomers to your business might want to peruse the menu beforehand. So list all the options you offer, from cappuccino to Americano, in an online menu. Don’t forget to add important details like if you offer non-dairy milk options, any food the shop serves or if seasonal drinks/dishes are available. For shops that have multiple storefronts, specify if the menu varies per location.
Most coffee shops don’t just sell beverages. Whether your other products include books, mugs or house-roasted coffee, having an online display of them can help boost sales. You can simply show what’s available in-store, or add an ecommerce features and make sales online too. If you have enough products, categorize them by type, or make an all encompassing landing page if you only have a handful of items.
We like how Infomedia client OHenry’s Coffees features multiple categories of products on their website.
Many coffee shops are local chains, so if your brand has multiple places of business, make a dedicated “Locations” page to help keep visitors in-the-know. List important information like the address, hours and contact information. If your food/drink menu differs from location to location, also include that info on the page with a disclaimer such as “Each of our locations is unique, which means our offerings vary per store. Please see the Menus page for details.”
Let’s all be honest, in any major city coffee shops are a dime a dozen. That’s why you should use your website to highlight what makes your business stand apart from competitors. If might be your unique roasting practices, an out-of-this-world food menu or a focus on sustainable practices. Build your branding around these details and it’s sure to bring in more customers.
If you’re interested in building a website for your coffee shop business, then we’d love to help. Contact us today to schedule a fuss-free, no commitment consultation with our team of website specialists. We’re happy to set you in the right direction, or offering a little assistance of our own.