What Your Coffee Shop Website Needs

cup of coffee on a wooden table with people in the background

Keep your customers in-the-know and set yourself apart from competition by building a great website for your coffee shop.

Your coffee shop business is in need of a web presence. Websites provide visitors with valuable information, like opening hours or menu offerings, along with establishing you as a legitimate business online. Make your site the best it can be with the four “must have” features our designers and developers have chosen.

Make Your Menu Prominent

Newcomers to your business might want to peruse the menu beforehand. So list all the options you offer, from cappuccino to Americano, in an online menu. Don’t forget to add important details like if you offer non-dairy milk options, any food the shop serves or if seasonal drinks/dishes are available. For shops that have multiple storefronts, specify if the menu varies per location.

Promote Products

Most coffee shops don’t just sell beverages. Whether your other products include books, mugs or house-roasted coffee, having an online display of them can help boost sales. You can simply show what’s available in-store, or add an ecommerce features and make sales online too. If you have enough products, categorize them by type, or make an all encompassing landing page if you only have a handful of items.

We like how Infomedia client OHenry’s Coffees features multiple categories of products on their website. 

a coffee shop website showing products for sale

Layout Locations

Many coffee shops are local chains, so if your brand has multiple places of business, make a dedicated “Locations” page to help keep visitors in-the-know. List important information like the address, hours and contact information. If your food/drink menu differs from location to location, also include that info on the page with a disclaimer such as “Each of our locations is unique, which means our offerings vary per store. Please see the Menus page for details.”

Distinct Details

Let’s all be honest, in any major city coffee shops are a dime a dozen. That’s why you should use your website to highlight what makes your business stand apart from competitors. If might be your unique roasting practices, an out-of-this-world food menu or a focus on sustainable practices. Build your branding around these details and it’s sure to bring in more customers.

If you’re interested in building a website for your coffee shop business, then we’d love to help. Contact us today to schedule a fuss-free, no commitment consultation with our team of website specialists. We’re happy to set you in the right direction, or offering a little assistance of our own.

infomedia employee standing in front of stone wall

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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