How to Get Your Website Ready for Holiday Shopping

The holiday shopping season is a great time to increase your online sales. Find out how to prepare your website for the best results.

As customers, the holiday season is when we allow ourselves to spend a little extra on presents for our loved ones. Spending Christmas morning around the tree and unwrapping presents is a treasured moment for many families.

As business owners, it’s a great opportunity to boost our sales so that we can end the year strong and continue growing our business in the new year. With more and more people doing their holiday shopping online as opposed to in-store, it’s essential that we prepare our websites for them.

Let’s have a look at the 6 steps you need to take to make sure your website is ready for holiday shopping.

1. Decorate Your Website

If you own a physical store in addition to the online one, you are surely going to decorate it to match the holiday theme, right? That’s exactly what you need to do with your online store as well. You can use a festive color scheme, add some holiday related images or display some festive cheer on your homepage.

2. Put the Holiday Spirit in Your Content

Use your blog to publish content about the holiday season and the offers you’re running during the holidays. Your customers will be looking for discounts and promotions long before December, so let them know they’ll find these in your store when it’s time to start the holiday shopping.

3. Optimize for the Holidays

When doing your normal SEO, sprinkle in some HO (holiday optimization) as well. Use keywords like “Black Friday 2021,” “Christmas gifts,” “Christmas sale” or “holiday shopping” in the new content you create. You can also tweak your existing content: If you have a blog post about “Best Gifts for Your Husband,” turn it into “Best Christmas Gifts for Your Husband.”

4. Make Your List and Check It Twice

Holiday shopping will bring more traffic to your website, so it is essential to make sure things are running smoothly. Double check your site speed, ensure payments are going through and consider employing more people for flawless customer service.

5. Spread the Joy

Once you’ve decided what promotions you are going to run for each holiday, make sure your potential customers know about them. There are a few ways to achieve this (and if you can do all of these, even better):

  • Send out newsletters if you have a customer email list
  • Post about promotions on social media
  • Run ad campaigns to spread the word beyond your followers

6. Get Help from the Website Elves

If you want to be 100% sure your website is in tip-top form for holiday shopping, our helpful elves here at Infomedia are happy to lend a hand. Get in touch with us today and we can start preparing your website for the increased traffic and orders of the holiday season so you can rest assured your site will be performing for you all through the holidays.

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.


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