When it comes to marketing and building brand awareness, there’s a lot to keep up with — from social media to newsletters to blogging and lots in between. It can feel overwhelming, and it’s easy to overthink it.
But there’s a tool that our team often uses to simplify our marketing efforts, make designing easy and consistently post on social media — Canva. We use it for everything from social posts to presentations at the office.
How Canva Can Help
Not all of us have a knack for design, but Canva gives you a foolproof way to showcase your brand. You can even upload your brand materials, such as your logo and color palette, and style the things you create based on your specific guidelines.
Social Posts
If you’re looking to curate an optimal social media strategy, you’ve probably realized that the more consistent you are, the better. Sometimes content is hard to come by, especially if you don’t have access to lots of photos. Start using Canva to create the perfect posts for your strategy!
Graphics
There are lots of uses for graphics. Whether you’re sending an email newsletter, demonstrating something in a blog post or putting together marketing materials — graphics play a big part. Canva gives you the ability to create custom graphics for practically anything. Just take a look at the “elements” tab and search for what you need.
Presentations
If you’re looking to present information in a way that’s organized and professional, but also creative, Canva is your best friend. It gives you the ability to duplicate slides, add text and graphic elements, copy and paste, and style things to your desire, making it an optimal tool for creating impressive presentations.
How to Use Your Brand Guide on Canva
While Canva is a valuable tool for creating quick, visually-appealing graphics, it can be easy to stray from your brand image. That’s where a brand guide comes in handy! Keep reading to learn how we use our brand guide on Canva to make marketing easier.
Color Palette
When you have a brand guide, you’ll never be left guessing at the colors that complement your logo and brand. You’ll have them at the ready. Canva allows you to add these brand colors to your formatting options, which makes adapting existing templates much easier. The template options are endless, and switching the colors to your brand colors in those templates is quick and easy.
Web Fonts
A brand guide helps ensure your visuals stay consistent with the typography options, including system fonts. FYI — System fonts are used when your primary and secondary typefaces aren’t available. Canva makes it easy to work around limited typefaces by providing a selection of system fonts, as well as giving users the option to import custom fonts. So no matter what kind of design project you’re working on, you’re sure to find a font that aligns with your brand guide.
Logo
Your logo is the face of your brand, and having a high-quality version on hand helps ensure you’re always leaving a great first impression — and a brand guide provides you with just that. All you have to do is upload your logo files into Canva, and then you can use them any time to quickly brand the content you create.
Get Your Own Brand Guide for Canva
At Infomedia, we love to share our favorite tips, tricks and resources. Your website is just the beginning. We want you to be proud of all your digital resources — from your website to your marketing campaigns to social media. If you want to get started on your business’s brand guide, let’s talk. We’ll make sure you have everything you need to make branding a breeze.
