Why Investing in Video as a Small Business Pays Off

Even if your budget is modest, simply committing time and energy to videos could help boost your business.

man wearing glasses talks into a camera in a coffee shop

Lights. Camera. Action! Is your small business ready for its close-up? If not, you may be missing out on a marketing and branding strategy that could provide an excellent ROI for your business.  Here’s how:

Hello, World

Video marketing takes your message to the masses, while allowing you to control the narrative. It also puts a human face on your business and personalizes it for consumers. This is critical when you are introducing your product or service’s benefits to potential clients, or reminding existing customers why you’re the best at what you do. By creating video content that connects with your base, you also increase brand awareness and buy-in.

Sky’s the Limit

When it comes to content production, think broadly and above all: keep it interesting. Don’t restrict yourself to testimonials or how-to’s, although they should definitely be in the mix. Go live from company events, take viewers behind the scenes to show them how the sausage is made and above all: show off your expertise. Give your customers and prospects a 360-degree view of your company culture, or address frequently asked questions. This is your moment to show what differentiates you from your competitors.

Get Social

YouTube is one of the largest and most well-known social media sites today. Conquer your corner of the Internet by posting your videos there, where you can further develop a following and engage with your clients and prospects. In addition, incorporating videos on your website helps improve its search engine optimization — which means people searching for what you’re selling find you faster. Pro tip: Knowing which types of videos work for each platform is a must before your cameras roll.

Plan for Success

Okay, so maybe you can’t afford a state-of-the art, Hollywood-style set for your videos. The good news is, you don’t have to. Smartphones and low cost or free apps for editing and sharing content put producing content at your fingertips. This access also gives you greater control over creation and distribution, which can help keep your marketing costs down. 


Invest in video as a tool to increase engagement and sales, and you may be surprised at the return on your investment, as well as the uptick in engagement. We know you’re wondering: “Could we go viral?” The short answer is: Maybe. But don’t plan to make videos with that goal in mind. Your aim should be to create and share engaging content that adds value for your existing clients and helps your business attract new ones. Focus on providing relevant, thoughtful videos that complement your marketing strategy and bring what you do everyday to life — then you’ll be ready for primetime.

Need help developing video content for your business? That’s what we’re here for.


About Alexis

Journalist and blogger Alexis Barton has loved language and the written word for as long as she can remember; she earned her Masters in Journalism from the University of Alabama before joining us here at Infomedia where she puts her skills to work researching, interviewing and writing web copy for our clients, our own blog and our social media channels. She might be a self-described “grammar nerd,” but she promises she isn’t judging your texts, emails or emoji usage. When she isn’t at the keyboard, Alexis loves shopping, napping and obsessing over Alabama football.

See more articles from Alexis Barton

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