Things Every Online Video Needs to Grab Your Audience’s Attention

It’s no secret that attention spans are short in the world of social media. If you don’t immediately grab your audience’s attention, they’re going to keep scrolling to the next post. Most brands have already learned that video is the best way to do that. But how do you stand out from all of the other videos and Reels out there?

No need to worry. We put together this list of 4 tips to help you effectively grab your follower’s attention through video. 

Use Compelling Titles

With a quick glance, your followers should be able to tell exactly what your video is about. That means you should create a clear, compelling title that will make your audience want to watch the whole video. 

But just because your title needs to be direct, doesn’t mean you can’t be creative. Play around with words to see if you can come up with a title that is both fun and easy to understand.

Pick Intentional Thumbnails

Your video’s thumbnail is likely the first thing your followers will see when scrolling. That means that it is your best chance to stop them in their tracks. It can also compel them to actually watch your video, which is the whole point. 

Go Beyond Subtitles

Let’s be honest — no one scrolls social media with the volume on. That means that your beautiful, compelling video can still miss the mark. Because of this, most brands already use subtitles to communicate what is being said in the video. (It also makes your videos a lot more inclusive and accessible for all users.)

But again, your brand needs to find a way to stand out from all the other videos already using subtitles. So why not take it a step further with text animations? That means bright, eye-catching text that is relevant to your actual video. By adding letters, words or full paragraphs that move across the screen, you can stand out from the competition. It can also help hold your audience’s attention as they watch your video!

Drive Results with Clear CTAs

Last, but certainly not least, you want your audience to do something after watching your video, right? You didn’t put all that time and effort in for nothing! Whatever your call to action is — whether it’s to follow your page, visit your website, order your product or anything else — make sure it’s clear.

Find Out How Infomedia Can Help With Online Videos

Now that you have somewhere to start when it comes to creating online videos, the best thing you can do is to get started! If you find that you need help, reach out to us! We have a whole videography team that can help you reach your goals through video.

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.


See more articles from Alana Harmond