Tag: menu copywriting

Stand-up Comedy & Knock-Knock Jokes: 6 Tips for Better Product Copywriting

When it comes to copywriting, being funny and relatable can go a long way. Our copywriter breaks down 6 tips for better copy with examples from Taziki’s online menu: “It’s a good idea for companies to create copy with a personality. It makes them more relatable to customers, and it makes their products more memorable — if I can get you to laugh at a chicken salad joke, you’re more likely to remember the chicken salad. The key to making this strategy work, though, is to be sure the product information is clear; it doesn’t matter if your customers get the joke if they forget what the product is.”