August 5th from 9:30 a.m. – 11:00 a.m.
The press release has always been a power tool for PR, but the Internet has changed all the rules. Join us for the inside scoop on how to build your business with Search Engine Optimized Press releases. The press release is as important as ever,
but the Internet has changed all the rules, and the August 5th Infomedia workshop brings you up to speed on everything you need to know.
Internet marketing expert Robyn Medlin of Marketwire will show you how to boost Internet visibility and improve your Search Engine rankings using Search Engine Optimized Press releases. Robyn takes the mystery out of how to use a basic publicity tool- the press release- to extend your marketing reach and engage new audiences. Robyn is joined by Birmingham media strategist Melanie Berry McCraney who will provide insider tips on press release writing and message development. Register today!
POWER UP your press releases with this 90 minute seminar
- The news rules for Press releases
- Best Practices for Search Engine Optimized Press Releases
- Why are links important
- Press Release Distribution options
- Measurement and Tracking
- Much More!
Robyn Medlin of Marketwire is an accomplished Search Engine
Optimization (SEO) strategist and account executive with Marketwire. Marketwire
is a leading newswire service
offering press release distribution, media contact management, multimedia,
media monitoring services and other workflow solutions for public relations,
investor relations, journalists and other communications professionals .
professional credentials include extensive work in sales, marketing and
communications management. Her depth of expertise in web-based marketing
techniques includes an impressive command of how businesses and organizations
can use press releases , social media, and other Internet tools to build
business and drive sales. Robyn will share case studies, insider tips and all
the basic info you need to help determine how press releases may help your
business extend its marketing reach.
Melanie Berry McCraney
Melanie Berry McCraney is a media
strategist and founder of McCraney Communications. She also serves as Director
of Communications for Cory Watson Crowder & DeGaris law firm. An award-
winning reporter, anchor and media communications manager, she has an extensive
background in broadcast news, public relations, marketing, web development,
video production and media relations. As News Director for WBHM Radio and WZZK
Radio in Birmingham, Melanie received numerous AP Awards. Freelance work
includes reporting for NPR’s “All Things Considered” and
Her PR work has been recognized with two
Medallion Awards presented by the PRCA. Areas of expertise include media
relations, message development, strategic communications planning, public
relations, social media, crisis management, multi-media production and media
campaign development. Clients have been featured in the New York Times, Wall
Street Journal, People, TV Guide, Fox News, NBC Nightly News, Birmingham News,
Birmingham Business Journal and numerous Internet media outlets.