Have Everything You Need to Start a Podcast?

Podcasts are more popular now than they’ve ever been. Have you ever thought about starting your own? You have a great idea, a name and a cohost on board, but if you’re not sure what to do next, we can help.

Clay Conner recording a podcast with a woman inside a recording studio

3Time to Organize

If you’ve already got the creative decisions behind you (idea, name, etc.), then it’s time to start thinking about logistics! 


You can pretty much do anything you want here. Yes, many podcasts are interviews (like our podcast One Quick Question), but that doesn’t mean you have to do interviews. You can do solo shows or mix it up and do both.


Once you decide on a style, you can start thinking about how long you want your podcasts to be. Don’t listen to anyone who says they know the “perfect” length for podcasts. It doesn’t exist! Decide on a length that works for you, your topic and your audience. 

Pro tip: While length doesn’t necessarily matter, try not to go off on long tangents that don’t relate to your topic. That’s when it can be “too long.”


So this one may seem like it’s not a big deal, but if you put all of your “pieces” in the wrong order, it can have a huge impact on your overall episode. Placing your ads at the very beginning? Some people may just move on to a different podcast. Waiting to mention your call-to-action at the end? People may turn it off before then. Find what works best for you and roll with it!

Here’s an example of what your format could be, but really, make it your own!

  • Teaser
  • Intro music
  • Welcome
  • Call to action (subscribe, review us, visit our website, etc.)
  • Interview (or whatever your content is)
  • Ad spot
  • Outro music

Start Your Preparation

Many people would say that this is the most challenging part because you really have to nail down the specifics. Yes, podcasts are audio, but you still have to have some branding before you launch. 

Cover Art

We’ve all heard the saying, “Never judge a book by its cover.” Yet we all know: That is exactly what everyone does. This also applies to your podcast’s cover art! First impressions are important, and you want the first thing your audience sees to represent your podcast in the best way. Luckily for you, we have some pretty great designers that can help you out with that.


Getting the right equipment for your podcast can get very pricey, very quickly. We can’t stress enough how important it is to have high-quality equipment (like microphones and editing software) to make your podcast the best it can be. 

Ready to Start Your Podcast?

At Infomedia, we’ve already done all the research and prepared all the best equipment. We know exactly what makes a good podcast and how to make that happen! So why not let us help you get your podcast from just an idea you talk about to an actual professional show? We can handle the editing, music, cover art, and more! You just show up and record with our equipment. Reach out to us today. We’d love to discuss your idea and see how we can get it off the ground!

Alana Harmond

About Alana

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.

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