Search Engine Marketing and Optimization: What Is It, and How Can It Help You?

The bottom line is the most important line these days. Everyone is trying to stay out of the red and maintain the black. If you think you are the only one, you are mistaken; even your customers and potential customers want to do the same. They have checkbooks too, and for their needs and services, […]

The bottom line is the most important line these days. Everyone is trying to stay out of the red and maintain the black. If you think you are the only one, you are mistaken; even your customers and potential customers want to do the same. They have checkbooks too, and for their needs and services, they want you to serve them at the best cost they can find.

How can you do this?

We have the solutions that will best serve you in these times. With the right tactics for online marketing, you can thrive during this downturn and reach potential customers, who are using the Internet more feverishly now than they were 12 months ago. With a strong marketing strategy, whether it is Pay Per Click, Search Engine Optimization or Social Media Marketing, we can launch your business back into the black with proven techniques in search engine marketing.

Now is the time to cut costs, but increase leads, conversions and sales. Internet users are becoming savvier.  They also tend to trust the search engines and place a high degree of confindence in their findings. These users find most of their information on the Internet instead of from print or television. 80% of Internet users age 17 and older consider the Internet to be an important source of information, up from 60% in 2006 .  Is your website giving these users the information that they need?

Search Engine Optimization is the practice that improves volume and traffic to a website through natural rankings in the search engines. Our highly trained and professional staff will work with your website to make all the necessary changes that follow a strict code of ethics, and will consistently manage your site to maintain and increase your rankings within the search engines. Cost per acquisition is lowest with this type of marketing. It’s not just the amount of words you have on your website, it’s about the quality of the content, your call to action, and why what you offer is better than your competitors. Overall, it is more work than a Pay Per Click campaign, but the click through rates are higher, and visitors generally stay longer, creating returning customers.

A Pay Per Click (PPC) campaign is strongly suggested with new sites, or with sites that are changing domain names. As with moving to a new city, people won’t know who you are unless you take the time to introduce yourself. PPC is a great way to introduce yourself to your community, as well as to your competitors. With times as they are, cutting out the fat is what we all need to do. We have ways to market your site while cutting out the fat and increasing the quality of your traffic and the quality of your leads. We help you focus on what your potential clients need. We search for your niche, research what potential customers are searching for, and create an optimized campaign that will yield the quality leads you need.

Online consumer spending will continue to grow. Retail spending is expected to increase by 1.5% by the end of this year, but online spending is expected to increase by 12% . We want you to have your cake and eat it, too. And we will be able to assist you with the best marketing strategy that best fits your business. Like a custom suit, we tailor our custom web marketing solutions to fit you perfecly.