Responsive design: making the case

We all know that designing for mobile is important. But how important? Check out this case study on how conversion rates were boosted after implementing a responsive design.

A laptop, tablet and mobile phone on a wooden table

Making the case for responsive design
The idea of developing websites geared toward mobile users has been around for a while, but the concept of responsive design is only a few years old. You can read one of our previous posts about understanding needs for websites on mobile that provides an introduction to responsive design. However, seeing statistical data that proves ROI (return on investment) and shows improved conversion rates on responsive websites is extremely encouraging.

It is also encouraging to see case studies of actual brands that have properly benchmarked and measured the results of their responsive integrations, making it so compelling that I felt it had to be shared.

Responsive web design

To quote from the article linked below, responsive design:

Is a flexible, liquid layout that adapts to fit various screen sizes, resolutions and devices. It allows websites to automatically change layouts according to the visitor’s screen resolution, whether on a desktop, tablet, or smartphone, creating a user-friendly interface when visitors browse websites.

We all instinctively know that mobile usage is on the rise, primarily from our own experiences. But when we are making a business case for giving priority to mobile website users, it is so much more useful and helpful to have data that makes an objective argument.

To that end, please take the time to read this article on ConversionXL: How Responsive Design Boosts Mobile Conversions.

Featured image credit

Photo Credit: Aurimas Adomavicius via Compfight cc


About Clay

Clay has a head for business, but he’s also in touch with his inner geek; he transitions seamlessly between the boardroom and the developers’ office (with a quick stop at the CrossFit gym in between). He prefers plain English to “geek speak,” so he’s the perfect choice to translate technobabble into provable goals and ROI, helping our clients incorporate the technologies they need to build their businesses. Clay loves being involved in the Birmingham business community and fostering the abundant potential in the Magic City; his work on the Associate Board of Alabama Policy Institute and with Aspire Movement as a mentor are two of his favorite causes. When he’s not at work, you’re likely to find him at an Auburn game with his wife and three kids or in one of his favorite Birmingham craft coffee shops.

See more articles from Clay Conner

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