How to Use Reddit to Find Great Keywords

reddit homepage with a magnifying glass over it

The social media platform can be a surprisingly great resource for keywords.

Browsing through Reddit, the news aggregation and discussion site that’s sometimes described as a “rabbit hole” of information, can be equally informative and time-consuming. Because of the hours that many users spend posting, reading and upvoting content, almost any topic you can imagine has been thoroughly covered — and that’s why Reddit can often-times be a good option when it comes to finding keywords and ideas surrounding your business.

Reddit contains subreddits, which are basically miniature forums focused on specific ideas. The broad coverage includes everything from politics to polliwogs (the later isn’t actually a subreddit, but it should be). So if you find yourself struggling to settle on keywords for your blog posts — or you want to know what questions people have about your industry — Reddit is the perfect place to look. There you can see the various questions, comments and content that are being shared on your business’s topic.

To begin mining Reddit for ideas, first decide on your topic. If you’re a plumber, maybe you want to blog about various plumbing issues on your website. Go to Reddit and use the search bar to look for the “Plumbing” subreddit. Click on the title and you’ll be taken to the subreddit page which lists the many threads that users have written that relate to plumbing. Once there you can scan the titles, read some of the threads or search within the specific subreddit.

As you look over the subreddit of your choosing, you’ll start to see repetition. The same words and questions will occur over and over, and those are the ones you should focus on. If users are coming to Reddit to learn about these subjects or find answers to their questions, it’s also likely that they’re using search engines to seek this information out, too. Take these recurring words and questions and start adding them into your website’s content. Whether it’s a FAQ section, a blog or a landing page, integrating these keywords can potentially boost your SEO in the long term.

Want to learn more about how to get search engines to notice you? Read our 5 Tips to Make Your Site SEO-Friendly to gain more insight.

Hayley Sugg stands in front of Infomedia's office building in Birmingham, Alabama

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, dancing to Eye of the Tiger on the Just Dance Now app, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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