What Your Photography Website Needs

a man's hands adjusting the setting on his camera

Display to the world your photography talents with a beautiful website.

Showing and not telling is key to promoting your photography business, and having an organized and helpful website is a huge part of that. Whether it’s showing your editing skills, highlighting unique shoot locations you’ve collected or just sharing the reviews of happy customers, your site can bring in plenty of potential clients. Keep reading to learn the four factors our team of designers and developers recommend that each photography website have.

Promote Your Portfolio

Highlighting your photography portfolio should be the main focus of your website. The key to promoting your images is to break them up into sections, such as portraits or engagements, that make it easier for visitors to process. If you have one specialty, for example weddings, that can even be divided into subcategories such as “Destination,” “Elopement” and more.

Feature a FAQ Section

Potential customers will always have inquiries, so writing a frequently asked questions section will save you a lot of time responding to emails and messages. Some subjects you might want to cover include scheduling appointments, price ranges and package details.

Spotlight Stellar Reviews

Hearing from satisfied clients can help push on-the-fence customers into becoming paying customers. Having a review section on your site, which should include a photo from the reviewed session as well, may boost your web-based leads. You can ask for these reviews directly from clients or pull the text from your Google Business or Facebook page reviews.

Keep in Contact

Make yourself easily available to answer questions, set up appointments, negotiate prices and more through your website. Having a prominently displayed “Contact” section will make that quick and easy, while keeping your information (such as email or phone number) protected by a contact form.

If you’re looking to make your own photography website, and think you may benefit from a little professional help, then reach out to us at Infomedia. We’ll be happy to audit your current site and make suggestions to improve your business’s online presence.

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When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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