Client Stories

From Online Shop to Brick-and-Mortar: Little Lavender’s Doing Big Business

A successful online business allowed this children's consignment boutique to expand into a physical store as well.

The front sign of "Little Lavender"

Most of our clients try and turn their brick-and-mortar businesses into lucrative web businesses — but Little Lavender is doing the opposite. They’re taking a successful online consignment business and adapting it to the brick-and-mortar environment with their new children’s clothing store in Crestline Village.

In the fall, Little Lavender opened this first retail store, and it’s already off to a good start. Located in Mountain Brook, the shop provides a physical location that complements their already popular online business.

This isn’t the first time Faith Gardner has used creative thinking and smart business strategy to succeed. She purchased Little Lavender when she realized that many parents find it difficult — and expensive — to keep growing children in great clothes. As the mom of a growing boy, I know how hard buying clothes can be on a budget. My son is growing at such a rapid pace, and sometimes it feels like he outgrows something as soon as I buy it!

Little Lavender fills exactly that need: They specialize in high-end, gently used clothing. Not only do they do traditional consignment, but they also sell new overstocks and end-of-season styles for many boutique brands, making their selection even better. Having a Mountain Brook location naturally complements their already successful online business and provides an extra service to their loyal customers — now customers can go see and touch the clothes, have their children try them on, and purchase. And of course they still have the online option as well.

We’ve loved working with Little Lavender, and it’s been exciting to see them go from a business being run out of a garage to a thriving online commerce business to having a brick-and-mortar store as well. Faith has taken the business to a whole new level, and we can’t wait to see what they do next — and you can bet I’ll be visiting again soon to find a few more great pieces for my son. Click here to check out their online selection, and visit Crestline Village soon to see their store — tell them Infomedia sent you!


About Leslie

Leslie keeps our production department running smoothly with the help of lots of cute office supplies, personalized calendars and a morning cup of coffee (with a healthy dose of caramel if-you-please). With over a decade of experience managing production at Southern Progress and Willow House, she’s a natural fit as project manager at Infomedia, and she’s the glue that keeps our team together even during tough projects and tight timelines. Special talents include the ability to sing basically any ‘80s song on-command and find sale items for 20% cheaper with just a little online research. After hours, you’ll find her hanging out with her husband, Chance, son, Wells, and dog, Beau, playing Bunko with her friends, or watching historical dramas on Netflix.

See more articles from Leslie Johnson

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