5 Reasons to Come to November’s Lunch & Learn

Looking for ways to boost your content strategy's effectiveness. Join us at our free Lunch & Learn November 15, 2016 at Innovation Depot in Birmingham, AL.

woman takes photo of man using smartphone

It’s a season for Thanksgiving, and we’re so grateful for all of you who’ve made our 2016 Lunch & Learn season a success. We’ve learned so much, and we’ve so enjoyed meeting all of you! For our November Lunch & Learn, the last one of the year, we have a great topic: Rethink Content Strategy: Get More from Your Newsletter, Emails and Social Media. We’ve gotten a lot of requests for this, and we have a lot to share about changes we’ve made in our own content strategy this year, along with our successes (and how to avoid the mistakes we’ve made, too!). Here’s what you’ll get:

How to revamp your company’s content strategy

Your content strategy is a set of guidelines that help you decide which blogs to post, what content to change on your website, what emails to write and what to post on social media. Do you have a consistent strategy, and is it the correct one? We’ll help you identify how to get the most out of your marketing materials.

How to get a better open rate for your newsletter

You work on newsletter content, but are people opening your newsletter and reading it? We’ll share ideas for getting a better open rate for your email newsletter.

What your emails should say and how to write good subject lines

Marketing emails are tricky, and chances are you’ll want to include more than is wise to really connect with your customers. We’ll tell you how to choose content, and what to avoid putting in your subject line so your email doesn’t get rejected.

What you might be missing from social media

Is your social media an afterthought, or is it promoting your business strategy? Could it be working harder to promote your website and your blog? We’ll give you ideas for how to improve your social media strategy to get the most from it.

Free lunch from Taziki’s & Birmingham network opportunities galore

The free lunch we cater from Taziki’s is a big part of what makes Lunch & Learns a success — because it’s easier to justify spending your lunch break on professional enrichment if you know you’ll be able to actually enjoy a meal while you learn. And if you’re looking for a place to network in Birmingham, you’ve found it — most of our Lunch & Learn students work at up-and-coming businesses in the Birmingham area, and there’s plenty of time to mingle and chat before and after class.

Seats and lunch are limited, so click here to sign in and claim your free Infomedia Lunch & Learn ticket. (And if you can’t make it this month, check out our 2016 Lunch & Learn schedule.) Because if anyone tells you “there’s no such thing as a free lunch,” you’ll know they haven’t met us here at Infomedia.


About Leslie

Leslie keeps our production department running smoothly with the help of lots of cute office supplies, personalized calendars and a morning cup of coffee (with a healthy dose of caramel if-you-please). With over a decade of experience managing production at Southern Progress and Willow House, she’s a natural fit as project manager at Infomedia, and she’s the glue that keeps our team together even during tough projects and tight timelines. Special talents include the ability to sing basically any ‘80s song on-command and find sale items for 20% cheaper with just a little online research. After hours, you’ll find her hanging out with her husband, Chance, son, Wells, and dog, Beau, playing Bunko with her friends, or watching historical dramas on Netflix.

See more articles from Leslie Johnson

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