Five Reasons to Come to November’s Lunch & Learn

cell phone displaying the google analytics app

Gain insight into Google Analytics by attending our free Lunch & Learn webinar on November 21.

You’ve got a website — now what? Google Analytics can keep track of the inner workings of your site and let you know what is and isn’t working. Get to know the basics of the systems by attending our webinar Lunch & Learn, Analytics 101: Stop the Guesswork and Start Putting Data to Work for You. Read below to see what we’ll be covering:

Learn about Customers

Find out how customers are finding your website, and why they’re leaving, with Google Analytics data. This can help you figure out what search terms are driving traffic and from which specific pages they’re jumping off your site.

Boost Engagement

Learn what part of your website is attracting the most traffic and figure out how to improve upon it. This may be writing more similar content, adding a call to action to a certain page or other creative strategies.

Make a Game Plan

Knowing what does and doesn’t work on your site will help you plan for the future of the website. Delving deep into the data can improve your website’s content, structure and calls to action.

Attend from Anywhere & Get Help from Analytics Experts

This Lunch & Learn diverges a bit from our usual events because it’s through webinar this month. Since we can’t virtually send you a good meal, we’re making up for the lack of lunch by providing a convenient webinar through Zoom that will allow you to log in and interact from anywhere. Whether you’re sitting in your pajamas on the couch or taking a lunch break at your desk, you’ll be able to learn and grow your business at your convenience. If you have any questions about your company’s Google Analytics data, or just want to clarify part of the presentation, online chat will be available to interact with the presenter and get some one-on-one help.

You will need special login credentials to attend the Zoom webinar, so please reserve your spot ahead of time by clicking here to sign up and claim your ticket for Infomedia’s free event. (And if you can’t attend this month’s event when it’s live, check out our Training Videos page to watch when it’s posted in December.)

infomedia employee standing in front of stone wall

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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