Make 2019 your website's most successful year.
Heading into the New Year brings lots of opportunities for resolutions, but they shouldn’t just be about yourself. Your website deserves an update too! Our team at Infomedia have a few suggestions for what to do to your site in 2019:
Create (and Stick To) a Content Calendar
Having a planned out guide to your weekly (or monthly) blogging can assist you with staying on track. Making a list of events, holidays and evergreen topics about your business will help get you started. If you’d like to see how we at Infomedia create content calendars, watch this free training from our communications director.
Set Up and Track Google Analytics
Knowing who is visiting your website (and why) is the first step in assessing how successful it is. Some people already have Google Analytics on their websites, tracking visitors and page traffic, but few consistently view this data. Making sure your Google Analytics is installed, and that you’re reviewing it regularly, will help you make better choices for your site in the future. If you’re not sure where to start with Analytics, watch our free Analytics 101 webinar.
Even if you’ve got high-quality content on your site, that’s only half the battle. Now it’s time to start promoting it on other avenues, such as social media platforms and through monthly newsletters. Think about your social media goals, and which would be best for your business, when you choose a more text-heavy or image-heavy platform to start with.
Pick Photos That Promote Your Branding
While stock imagery can work in a pinch, our team at Infomedia will always recommend hiring a photographer to truly capture your business’s branding. Working one-on-one with a professional will help you get the specific images you want, help show off your business’s unique imagery and takes the stress of editing photos afterwards off of you.
Work With a Team
Running a website can be a daunting task for even the most experienced business owner. So don’t go it alone and instead team up with us at Infomedia. We can assist you in the suggestions listed above, or work with you to find what updates would best benefit your website. If you’re interested, contact us to set up a free no-commitment consultation with us for the New Year.