7 Reasons to Get Excited for Our 2018 Lunch & Learn Series

woman speaks to group at a conference

While most people are getting excited about springtime being right around the corner, here at Infomedia, we’re pumped for another season: Lunch & Learns. Our monthly series meets to talk tech and business strategies (plus eat free food) every third Thursday at Innovation Depot in downtown Birmingham.

Here at Infomedia, we love creating websites for clients that meet all their needs. Whatever the request, from boosting ecommerce to creating customers portals, we try to build sites that will have businesses leaving satisfied and confident in their web presence. But suddenly having a fully functioning website to run alone can seem overwhelming. Don’t worry; we aren’t going to pull a mama bird move and push you out of the nest the moment your site is completed. We have our Support department to assist you, along with these monthly Lunch & Learn events to help educate you on how to keep your site running smoothly.

Even if you’re not an Infomedia client, we’re still happy to have you at Lunch & Learns. We meet at Innovation Depot in downtown Birmingham on the third Thursday of every month. These events are totally free; just be sure to register for a ticket beforehand to ensure your spot. (Registration for April 19 is already open.) Can’t wait months to find out what’s in store? Read below to see what’s coming up this year, and be sure to check out our full schedule for more details.

Get to know Google

By far the most popular search engine around, it pays to make friends with Google. Through incorporating suggested strategies and helpful advice, you’ll see how serious of an impact Google can have on your site. Learn more by attending What Does Google Want? Optimize Your Website for 2018 (April 19) and Analytics in Action (September 20).

Stop being scared of search

It’s just three little letters, but SEO can often times be an intimidating phrase to website owners. Search engine optimization shouldn’t be scary, and you’ll learn how to embrace it after attending our helpful Optimize Your Website for 2018 (April 19) and The ABCs of SEO (May 17).

Make more money

At the end of the day, business is business. So making money off your site – whether directly via ecommerce or indirectly through driving up client numbers – is always the main goal. Find out how to gain more green by going to Analytics Basics: Ignoring Website Data is Costing You Money and Leads (July 19) and Does Your Website Work for You? How to Make More Money, Get More Leads and Build Your Business (October 18).

Wine and dine with networking

Okay, so there’s no actual wine at Lunch & Learns (since they’re at noon). But we can guarantee there will be some dining. Since Infomedia provides free lunches from Taziki’s at every event, there’s plenty of time to mingle and socialize over your meal with other Birmingham area professionals.

Learn to get likes

Staying relevant in the fast-paced world of social media can be a challenge. Standing out requires a little creativity and some cleverness, but a lot of the time it simply comes down to taking a pretty picture and marketing it correctly. Learn all the secrets of Instagram and taking proper phone photos by attending Social Media Photos Demystified (June 21).

Embrace blogging

“If you build it, they will come” doesn’t exactly work when it comes to websites. While having a well-designed site can give you a boost in the beginning, regularly updating with new content is what will really help you keep consistent traffic and customers. Even if writing isn’t your specialty, you can pick up the basics of blogging at New Content = New Customers: These Key Changes Can Jumpstart Your Website Traffic (August 16).

Develop skills during downtime

If getting to downtown Birmingham during your lunch hour seems impossible, never fear! We post all of our talks to our Training Videos page. That way you can catch up when you have spare time. We’ve worked hard to create a Lunch & Learn season that will help you grow as a professional and get excited about your website. We’d love to meet you on April 19 at our first Lunch & Learn of the year. And don’t forget, you can always access our full calendar of Lunch & Learns right on our website.

Hayley Sugg stands in front of Infomedia's office building in Birmingham, Alabama

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, dancing to Eye of the Tiger on the Just Dance Now app, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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