More is More: Writing Long-Form Content to Get Google’s Attention

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Learn our four favorite ways of creating content that keeps readers engaged.

Google hasn’t always prioritized high-quality, long articles. It’s not because the search engine had a vendetta against longer articles, but because its algorithms were tricked by low-quality, keyword-stuffed fluff articles. But because of changes to Google’s process, that is no longer the case — which is why it’s the perfect time to start writing long-form content for your website.

Writing high-quality and long-form content keeps users reading on your page, and Google recognizes that staying on a page usually indicates that the user is finding a lot of value in the information there — the search engine, in turn, tries to show that valuable content to other searchers. This may mean your business posts less frequently, but it can often be worth the trade off. But saying “just write amazing content” is sometimes easier said that done. That’s why we’ve rounded up our four best tips for turning out top-notch content that keeps readers engaged:

Pick Your Niche

Try to stay within your industry and specialty when writing content. By picking topics that you’re very familiar with, you’re more likely to be able to easily add details and make your writing helpful.

See What People Are Searching

Writing about things people are searching for in Google can help your SEO. If you have some broad topics already in mind, try typing them into Google and seeing what the autocomplete suggests. Then you’ll be more aware of what questions and information people are seeking out about your business’s industry.

Write Titles That Communicate Your Content’s Point

While we love a clever headline as much as the next web company, sometimes they can be confusing to readers when they’re scanning their search engine’s results. Keep your wordplay to a minimum when you’re writing for SEO purposes. Or use the Yoast plugin to edit your Google search results listing and use the clever headline exclusively to your website and social media posts.

Organize, Organize, Organize

Organizing your content with headers and subheads gives Google an outline of what your writing contains, allowing the search engine to more precisely match it with related searches. Breaking your content into sections also makes it easier to read for those who skim articles for information.

If you’d like help with your website’s content, whether it’s hiring a ghostwriter or just getting advice on organizing your content, then contact us at Infomedia. We’d be happy to set up a fuss-free, no-commitment consultation between you and our team.

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When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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