Learning LinkedIn: Top Tips from Our Free Webinar

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Find out how to get the most out of this no-nonsense social media platform.

As part of our monthly Lunch & Learn series, we recently conducted a free live webinar titled Using LinkedIn: The No-Nonsense High Performance Social Platform. Those who were able to attend learned about the social media platform, ways to use it as an individual or business, how to create content on LinkedIn and other helpful tips. If you missed it, don’t worry! The presentation slides are available on SlideShare and the recorded webinar is embedded below. Keep reading to learn the top three tips from the presentation.

Update, Update, Update

For individuals and businesses alike, it’s important to keep your profile looking fresh. If you’re an individual, think of LinkedIn as your resume. Update it any time you get another responsibility at work, add new colleagues that you meet and be sure to follow companies and organizations that you’re interested in. If you’re a business, update your profile when the company adds a new service, higher management is changed or you move.

Promote Content

While most of us know to share links to our website on LinkedIn, did you know that you can also create content directly on the social media platform? Individuals can post articles, photos and videos onto LinkedIn. Currently the only content (besides links) that business accounts can post are videos and photographs, but if you’re really wanting to create an article, it’s possible for employees to post content to their pages and the company profile to then share it.

Hashtags

Hashtags aren’t just for Twitter any more. On LinkedIn, users can follow hashtags to see which profiles are posting about certain topics. By adding relevant hashtags to your link shares, photos, videos and even articles, you can reach a much wider audience. For a better user experience, put the hashtags on a new line below your caption.

If you’re in need of social media assistance, Infomedia is here to help. Reach out to us to meet with our marketing team and learn how we can boost your business.

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When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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