Discover why professional website photography is essential to help your website reach its full potential and convert users to customers.
Whether you’re building your business website from scratch or just giving it a makeover, there are two components it should be made of: words and images.
Now that you’ve gotten the words part out of the way — explaining to potential customers why you’re the best option to fix their problem or meet their need — you’re ready to start picking out what photos (and possibly videos) best compliment your messaging.
While you may be well aware of the need for photos on your site, you’re probably also thinking of the quickest and least expensive options when it comes to photos. However, this is one area you don’t want to skimp on. It can be a major decision-making factor when it comes to converting users to customers. In this blog, we’re breaking down three reasons why professional website photography is essential to your company website.
Professional Website Photography Helps Build Your Brand
Have you ever been on a company’s website and thought, “I’ve seen this picture before?” If your answer is yes, it’s probably because they’re using stock images. That’s the catch. If you think that photo perfectly captures a family enjoying dinner together, the odds are that thousands of other businesses and individuals do, too.
There’s nothing inherently wrong with stock photos. After all, they’re popular for a reason, and you’re almost always sure to find something that somewhat matches the idea you have in your head. However, there’s rarely anything extraordinary about them either.
A good, professional photographer will bring your business’s brand essence to life. Don’t underestimate the importance of brand-exclusive imagery.
Original Photos Separate You From the Competition
Authentic, original website photography can be the deciding factor for a potential customer.
If you want to beat the competition in every area online and convert users to leads, you need to tell your story in a way that’s memorable and cannot be duplicated. Users are looking for what makes you different from the three other florist websites they looked at before finding yours.
Leading the user on a journey with words and distinctive imagery is how you separate yourself from the competition and get your customer them to the final step. A professional photographer will work with you to create unique images that tell your story and embody your vision.
Pictures Engage Your Users
If your current budget won’t allow for a professional photographer, stock photos are better than no images at all. It’s proven that our brains process pictures faster than words and that pictures keep us engaged longer than text alone. Check out our blog about Stock Photography Mistakes to Avoid if this is the best option for you right now.
Stock photos at their best are a good, budget-friendly alternative, but at their worst, they are generic, boring and easy to ignore. It’s not enough to get a user to your site, and you want to keep them engaged long enough to find what they’re looking for and take an action step.
If you’re interested in upgrading to or revamping your professional website photography, we can help. Schedule a commitment-free call with us today.