How to Shoot Instagram Reels for Business

Instagram Reels have so many uses for your business. From education to promotion, these videos are a great way to grab your audience’s attention when they’re scrolling through Instagram. So, what’s the best way to stand out from the thousands of other reels out there? Keep reading for our guide on how to shoot your own Instagram Reels.

Phone with instagram reels opened

Brainstorm With Your Team

So what’s the first step to creating Instagram Reels for your business? Just start watching them! Schedule it on your calendar so you don’t lose track of time and just start scrolling! This will help you and your team see what’s trending and get ideas for your own Reels. Just remember: you’re only looking for inspiration. If you copy what’s already out there, you won’t stand out.

Come Up With a Plan

Once you hit record, it’s important that you know what you’re going to say. It can be easy to start rambling once you get going, and that’s a sure-fire way to have your audience scroll to the next video. You don’t want to sound scripted. Keep it casual and conversational, but be sure to have a plan. 

Create Your Own Instagram Reels for Your Business

You want your Instagram Reel to reflect your business. Just because you see trends out there doesn’t mean you have to follow them. If your business is more on the professional side, dancing around on camera may not be for you! Think about your audience and what they’d want to see from your business. Here are a few ideas that can help get the creative juices flowing:

  • Tutorial or educational videos about your products
  • Behind the scenes at your business (work parties, water cooler jokes, etc.)
  • Team members introducing themselves
  • Customer/client testimonials
  • Just talk to the camera (take a blog and break it down to the most important parts!)
  • Bloopers! Use your mess-ups to create more content.

Get Started

Once you have your plan in place, just keep at it! Even if you’ve been recording videos for a while, it can still be easy to get nervous. Just relax and be yourself. And remember, even if you mess up, you can still use it for some fun bloopers content!

Need some help? Our team would love to help you brainstorm ideas and come up with a plan. Reach out today to get started

Alana Harmond

About Alana

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.

See more articles from Alana Harmond

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