The New Year is a time of refreshing, renewing and goal-setting. Even if you don’t have a list of set-in-stone New Year’s Resolutions, now is still a good time to take a look at what website improvements will have the biggest impact in the new year.
Ready to get started? We put together a list of our favorite resolutions and how you can apply them to improve your website.
Get Organized
There’s a reason that stores stock up on organizing products this time of year. A lot of people put “get organized” at the top of their New Year’s Resolutions list. And it can have a lot of applications — organize the garage, organize your calendar or even organize your business.
Get started by organizing a blogging calendar for your business. The benefits of blogging are undeniable — increasing SEO, building trust and establishing yourself as an industry expert. But you’re only going to get these benefits if you’re blogging consistently. That’s where a blogging calendar can help keep you on track.
Physical Fitness
Being at peak performance is on many people’s goal lists, but it’s important to keep your website at peak performance too! A good way to do this is by checking on your site metrics. Is your site running as fast as it should be? Are your conversion rates where you want them to be? All of this added up equals good health for your website.
Prioritize Security
When you think of safety and security, what comes to mind? Locking your doors? Installing a security system? You should put this same energy into protecting your website. After all, you put a lot of time, effort and money into it. Why wouldn’t you protect your investment?
Make sure your Secure Sockets Layer (SSL) Certificate is up to date. Change your passwords and make sure they’re strong, including upper case, lower case, numbers and characters. Update any software that needs it. Now, you’re on your way to making website security a priority.
Spend Time with Website Visitors
Many people set a goal of spending more time with friends and family, for a good reason. These people are our support system. They help us understand ourselves better and can get us through tough times.
Your website visitors can do the same. You want them to spend time looking at your website and all the well-planned information that you put there. By looking at site duration in Google Analytics, you can make sure that your visitors are spending enough time with your website to understand what your business is all about. Also, Google loves seeing people spend time on your website! They’ll see your information as valuable (which it is) and boost your SEO rankings to bring in more traffic.
Need Help with Website Improvements?
Let’s talk! Our team of experts is here to help you work on that New Year’s Resolution list — well, the ones to do with your business. We’re excited to find the perfect, customized solution to fit your business’s needs.
