Gain additional customers, make more sales and improve your website with our easy tips.
Having a website requires time and money, so it’s important to know that you’re getting a return on your investment. Through ecommerce sales, you can gain capital, interact with customers across the world and spread the word on your available products. Follow our trio of tips listed below to boost your potential ecommerce earnings.
Checking on Your Checkout Process
Once you’ve enticed a customer to buy your product, you need to guide them through the checkout process to finish the sale. If your site’s process is slow, laborious or seems sketchy, then that potential customer may quit before they actually buy. Make sure your website uses a simple checkout system that doesn’t involve having to click through multiple add-on offers or require registration before purchasing. Emphasizing security measures by having a badge or seal located somewhere on the page can make customers more comfortable giving you important info like their credit card number or PayPal login. And be sure to have an SSL installed on your site (your URL will begin with https instead of just http); otherwise, your site will be labeled not secure.
Promoting Product Reviews
Product reviews can help customers who are on the fence about a purchase finally take the plunge. Make sure reviews or ratings are visible for each product and aren’t tucked down at the very bottom of the page. If a dissatisfied reviewer posts to a product, respond to their complaint with an attempt to fix the issue so that potential customers will see that your team is willing to work with anyone experiencing a problem. Positive reviews can be promoted on social media or the homepage to attract more buyers to specific products.
Reaching out to Repeat Customers
When customers register on your website, give them option to sign up for a newsletter. By gathering their information, you can send targeted emails to repeat customers with items that are similar or complementary to what they’ve previously bought, give out discount codes for holidays and events, or just keep them in-the-know for new releases or sales that will be happening soon. Through reaching out to repeat customers, you can gain recurring sales instead of consistently relying only on first-time buyers.
If you’re not sure your website’s ecommerce is up-to-date, then sign up for a free website audit from our team. We’ll look over your ecommerce, content, functionality and more. There’s no risk or commitment for signing up today.