Five Reasons to Come to September’s Lunch & Learn

man looking at data on a laptop while someone reads nearby

Find out how using Google Tag Manager, digital ads and landing pages can help boost your business at our free Lunch & Learn on September 20 at Innovation Depot in downtown Birmingham.

So maybe you’ve got the basics of Google Analytics down, but now it’s time to step up your game. If you’re ready to increase your traffic by utilizing new tools, learn how by joining us at our September 20 Lunch & Learn, Analytics in Action: Capitalize on Top-Performing Pages with Google Tag Manager, Landing Pages and Digital Ads. Uptick Marketing will be our speaker for the event and will help you tailor your Analytics to your specific needs. Here’s what we’ll cover:

Basics of Google Tag Manager

This tool will help you upgrade your Google Analytics’ precise numbers. Add tags throughout your site to see when, where and why users are visiting your website.

How Landing Pages can work for you

Driving traffic is the main goal of most websites, and landing pages can assist you in that. Targeted at specific searches, these SEO-driven pages can potentially boost your numbers.

Which digital advertising is smart for your business

It seems like you can pay for ads on almost any search engine or social media site nowadays. Find out which ones are the most effective, and give you the most value, for your specific website.

Free lunch from Homewood Gourmet & Birmingham network opportunities galore

Whoever said “there’s no such thing as a free lunch” obviously hasn’t ever met us here at Infomedia. For each Lunch & Learn event, Homewood Gourmet caters delicious meals for attendees — all you have to do is sign up ahead of time. Along with eating and learning, you’ll also get the opportunity to socialize with other professionals from the Birmingham area. There’s plenty of time both before and after class to mingle with other students — most of whom work at up-and-coming businesses throughout Birmingham.

Since seats and lunch are limited, please click here to sign in and claim your free Infomedia Lunch & Learn ticket. (And if you don’t have time to make it this month, check out our Training Videos page to watch the video when it’s posted in October.) 

infomedia employee standing in front of stone wall

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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