Five Reasons to Come to August’s Lunch & Learn

woman writing in notebook with pen and laptop open nearby

Learn how fresh content could attract new customers at our free Lunch & Learn on August 16 at Innovation Depot.

If you’re getting less traffic on your website than you expected, creating new content could be your solution to sluggish numbers. Find out how to incorporate things like text and photos into your site at our August 16 Lunch & Learn, New Content = New Customers: These Key Changes Can Jumpstart Your Website Traffic. Infomedia’s Communications Director, Carrie Rollwagen, will run the event and talk about brainstorming ideas, how to execute content creation, and where your site will benefit most from new concepts. Here’s what we’ll cover:

Which content areas matter most

While creating content for users should be your number one focus, zoning in on areas of the site that most search engines draw from can vastly improve your SEO. Learn which sections of the website should be targeted for optimal traffic.

How to come up with content ideas

Starting with a blank slate, especially when writing doesn’t come naturally to you, can seem daunting. Don’t feel overwhelmed; just follow Carrie’s helpful advice for the easiest ways to brainstorm new content.

Tips to generate new content

Now that you know where and what you want to write, it’s time to focus on the “how” aspect. Whether it’s making an hour for yourself to write or taking the time to train employees on content creation, you’ll learn the best methods for generating new media.

Free lunch from Homewood Gourmet & Birmingham network opportunities galore

We wouldn’t expect you to spend your lunch hour learning without any food! Which is why Infomedia provides a free meal for each attendee through Homewood Gourmet. And while you’re simultaneously eating and learning, there’s a great opportunity to network too — most of our Lunch & Learn students are employed at up-and-coming businesses throughout Birmingham. This event gives you the perfect chance to rub elbows and mingle with lots of Birmingham professionals before and after class.

Seating and meals are limited, so click here to sign in and claim your free Infomedia Lunch & Learn ticket. (And if you can’t make time to attend this month, check out our Training Videos page to watch the video when it’s posted in September.) 

infomedia employee standing in front of stone wall

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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