Comments Could Be Changing Your Facebook’s Reach

woman using her phone to like a facebook post

Your followers might be affecting your relevance.

We all know that when users like, share and comment on your Facebook posts, that activity gains attention from the social media platform’s algorithm. But did you know that the quality of the comments may also factor into that? Facebook announced last month that it is prioritizing “relevant and quality” comments, a change which several SEO platforms have theorized might also affect how often your posts appear in certain users’ news feeds. So what exactly constitutes a high-quality comment? We’ve rounded up a helpful list of what signals Facebook says their algorithm relies upon.

Integrity Signals

Facebook’s goal is for users to see safe and authentic comments. Any comments that violate the Community Standards are automatically removed. The other integrity factor considered includes engagement baiting, which are tactics to artificially boost your user interactions. Engagement baiting is defined by Facebook as actively asking for reacts, likes or replies.

What Users Want

The social media giant has been using surveys to learn more about what users want. Through the (not publicly released) results of these, Facebook determines which comments are more likely to gain interest.

What Users Do

The more that other users like, react to or reply to a comment, the higher its ranking will be.

Comment Moderation

Page owners can moderate their post’s comments by hiding, deleting, replying to or reacting to comments. These will all potentially affect what comments the algorithm can reach.

So What Can You Do Now?

We all have control over what content we produce and promote on Facebook, but the comments are essentially the Wild Wild West. While you can moderate them to keep interactions friendly and hide any spam that sneaks in, at the end of the day, it’s up to the users to post quality comments that will help your page. As Facebook continues to refine and change its algorithm, the safest strategy for staying relevant is continuing to produce the highest quality content possible. Focus on posts that will entice users into commenting or reacting, whether it’s a link to a helpful blog or a really engaging photograph.

If you’re new to the Facebook world and need some help, or you’ve been on the platform for years and want some strategy for your social media, then Infomedia is happy to assist. Reach out to us and we’ll set up a free consultation with our marketing experts to get you on the right track.

infomedia employee standing in front of stone wall

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


See more articles from Hayley Sugg