You probably see several newsletters in your email inbox every week — but does your business have its own newsletter? If not, you could be missing out on customers. We've revamped our Infomedia newsletter and seen a lot of success from it, and we're sharing our secrets on today's blog.
You probably have at least one, if not several, newsletters that come into your email inbox every week, but does your business have its own newsletter? I used to be a doubter about whether or not email newsletters worked, but we’ve revamped our Infomedia newsletter and seen a lot of success from it. Not only are we getting a great return on investment out of our newsletter, but we actually find the process really fun. I know that’s hard to believe — but it’s true! We’re including more personal details about our staff and tidbits about new things happening around the office, so even though we write the newsletter for our clients, I really enjoy reading it, too.
Here are a few of my favorite things about email newsletters, and why they can help your business keep customers happy and find new customers, too:
1. An email newsletter helps you keep in touch with clients
A weekly, monthly, or quarterly newsletter is a cost-effective and relatively easy way to keep in touch with your customers in between purchases or sales calls. Don’t let your customers forget who you are or what you can do for them.
2. Use your email newsletter to help clients learn about your business
Use your newsletter to educate your customers and clients. Are there tips that would help them use your products better? Are there things they can be doing to get the most out of your service? If so, give them that data. Providing valuable information allows you to demonstrate your expertise, but it also allows your customers make better decisions and continue to see you as a valuable partner to engage with.
3. Get the word out about your business’s services and products
Have a new product? New service? Are you doing a promotion, contest or sale? Put that information right into your customer’s inbox. By doing so, you reinforce your marketing efforts, and you can re-engage customers who may have not purchased from you recently.
4. Help customers discover new areas of your business
Build your brand by increasing your customers’ understanding of your business. Your customer base may have a narrow view of what services and products you offer. Your newsletter can help expand that view and help continue to grow your customers’ perception of what your business can do for them.
5. Use your email campaign to attract new customers
Newsletters, when done correctly, should not only be valuable to current clients, but prospective clients as well. Send your newsletter to prospective clients, encourage your readers to forward your newsletter and make sure to have a subscribe button on your website to encourage users who are thinking about working with you to sign up. By utilizing all three of these methods, you’ll begin to see your email list grow and sales increase.
6. Highlight employees in your newsletter updates
This one can be by far the most fun part of your newsletter. Let your employees’ personalities show in your newsletter. Quote them, share what is going on in the office, have a section in the newsletter to share employee news and congratulations. By giving your employees a voice in the client newsletter, you can help establish them as a part of the company and, in return, boost morale.
7. Create traffic to your website through newsletter links
Newsletters are great for creating traffic to your website. Incorporate excerpts from your blogs, bios, product pages, etc., and add links so that readers who want more information can read more on your website. It’s important to not try and incorporate everything into your newsletter. Just give your readers a taste, and link them back to the website for more information. Doing so generates traffic and encourages new and old customers to explore your website.
So … think you’re ready?
I was skeptical about email marketing, but now that I’ve seen results here at Infomedia, I’m a believer. I love getting customers started with email newsletters because we have some tools that make the process really simple, and I like to encourage people to have fun with creating their content.
Have questions about email marketing? We’re planning a special event later this month to get all your questions answered. Stay tuned for details, but for now let us know if you have a question. You can reach us through social media on Facebook, Instagram or Twitter (tag us and use hashtag #infoquestion so we’re sure to find it), and you can always contact us directly at support@infomedia.com.
