What are the best practices for email marketing? Should you include logo and graphics, or go plain text only? Be sales-y, or be less obvious? Create personal, friendly copy, or keep it strictly business? Are there tricks to reaching more people and getting more engagement?
Email marketing is a tricky business. That “unsubscribe” button is just sitting there, waiting to be clicked on every post. To create email content your customers will even read, let alone engage with, you first have to navigate an obstacle course of spam filters, Gmail auto-sorting and trash files.
What are the best practices: Include logo and graphics, or go plain text only? Be sales-y, or be less obvious? Create personal, friendly copy, or keep it strictly business? Are there tricks to reaching more people and getting more engagement?
We’ll answer these questions — and more — this coming Tuesday at our free Lunch & Learn session at Innovation Depot. We’ve put together a panel of Infomedia professionals PLUS email marketing experts from our sister company, Uptick, and we welcome any and all of your email marketing questions. We only have a handful of spots left, so be sure to click here and register (don’t worry; it’s free) immediately if you’d like to come.
You can ask questions at the event, or let us know ahead of time through our Facebook, Twitter and Instagram accounts. And if anyone tells you, “There’s no such thing as a free lunch,” remind them, “Yes there is! It’s sponsored by Infomedia and it comes with a side of learning.”
