Keep your budget in check, and boost your brand, with these easy marketing techniques.
You’ve just gotten your business a professional website, now what? It’s time to strap on your marketing cap and begin promoting your corner of the web. Just because you have a website doesn’t mean people will suddenly become aware of it. You need to take the initiative for your business and spread the word. This doesn’t have to be costly or tedious, all it takes is a little strategy and commitment. These are the four basic ways our team recommends beginning to market your website:
Writing a blog does a few things in the aspect of marketing. It gives you a platform to write long-form about your business, whether it’s highlighting an upcoming sale or a new service you’re offering, along with alerting Google to the fact that your website is still active. The key to effectively blogging is consistency. Even if you only have time to write a monthly post, that’s fine. Just avoid leaving your blog dormant for extended periods because that might cause Google to label you as inactive.
According to a GlobalWebIndex report, the average internet user spends 2 hours and 22 minutes a day on social media, which means it’s the perfect option to get your business’s name out there. Figure out which platforms best suit your business, everything from short and sweet Twitter to image-heavy Instagram, then set up your profiles. If you’re worried about not having time to post consistently, we recommend checking out Hootsuite for post scheduling. Many of its features are free and you can schedule posts for Facebook, Instagram and Twitter.
Newsletters offer the opportunity to reach your clients in a compact, curated format every month. You can gain newsletter subscribers by placing a call to action on your website, giving incentives (such as a one-time discount or free offer) or by promoting it on other platforms like your social media pages. If you’re unsure of what to include in your newsletter, below are a few impactful ideas:
- Announcements, including new product or service offerings, company news and more
- Highlights of your last few blog posts
- An embed of the last month’s most popular Instagram post
- “Of the Month” feature, which can cover everything from employees to services
Search engine optimization (SEO) can be an intimidating aspect of website marketing. While you can do a serious deep dive into it if you’re interested (our Training Center has a helpful section on the topic), there are still some easy strategies you can implement to give your website a little boost. This is a basic list to get you started:
- Use keywords that you want to be associated with in your website copy and blogs
- Make sure pictures are resized since Google will penalize websites using large photos with long load times
- Link internally to other areas of your website, such as landing pages or your “Contact Us” page
- Keep your site accessible by including alt text on images and using headings to structure your content
Still have questions on how to market your website? Contact our team at Infomedia to set up a free consultation. We’d love to assess how your current marketing strategy is working and see if any of our services could help.