Infomedia has the distinction of providing a range of website and E-commerce services for Swoozie’s, the leading contemporary gift and social paper retailer in the US.
Infomedia has the distinction of providing a range of website and E-commerce services for Swoozie’s, the leading contemporary gift and social paper retailer in the US. E-commerce is an integral part of Swoozie’s business, and the customer service aspect of their website is equally important, according to Amy Wilkinson, Vice President of Marketing for Swoozie’s.
“We are the experts in gift-giving, invitations and entertaining. At Swoozie's, we are passionate about the fact that it has never been more important to recognize life's occasions. And, we are committed to offering our customers options for celebrating these significant events with their friends and families,” says Wilkinson who points out that the retailer’s marketing strategies are completely integrated. Their print, radio, in-store and web-based campaigns all complement each other.
A website’s layout, looks and interactive features all play key roles in building on-line sales, and Infomedia gives Swoozie’s customers the on-line tools they need to make the most of the Swoozie’s shopping experience. Wilkinson says Swoozie’s customer enjoy the “live chat’ function of the website, and she says the website is repeatedly used as a "research tool" for brand new customers and people who have never walked into a Swoozie's store. “We value that ‘first impression’ for these on-line users”, says Wilkinson.
Swoozie’s was recently named one of "the most innovative" stores in the US by Kurt Salmon & Associates, and Infomedia is proud to provide web services to this dynamic, growing company. If the Swoozie’s online shop for personalized gifts, invitations, and paper products isn’t already tagged as one of your “favorites”, take a look inside–we're sure it will be!