Infomedia is happy to see any of our clients succeed and grow, and we're even happier when we can celebrate that growth with a cup of coffee and a slice of strawberry cake.
Infomedia is happy to see any of our clients succeed and grow, and we’re even happier when we can celebrate that growth with a cup of coffee and a slice of strawberry cake. O’Henry’s Coffee has been a Birmingham institution since 1993, and we’ve partnered with them on their website since 2002 — so we’re excited to see the company growing even more, opening a brand new store on Highland Avenue (near Rojo) just a week ago today. This new O’Henry’s is one of five locations: It joins the flagship store in Homewood, another in Brookwood Village, one in the Regions-Harbert building and one at Samford.
O’Henry’s is a good example of how a business can grow when they stick with what works. Their stores share similar themes and designs — from the color scheme to the “stage” seating that’s found in three O’Henry’s locations, including this one on Highland Avenue. They’ve chosen to stick with the design they love in their stores and on their website instead of reinventing themselves with each new trend. When businesses try to stretch too much outside of their core, customers can get a kind of whiplash — but O’Henry’s is known for making smart decisions and excelling in the things they do best. That includes roasting and brewing coffee (including their famous Christmas Blend) and welcoming customers.
The Highland Avenue location is cozy and offers wifi for customers, but is a bit smaller than some of O’Henry’s other stores. “The concept of this size is really an experiment for us,” owner Randy Adamy told AL.com. “It cost a little bit less to build – not a lot – but the operating costs are lower.” If this store succeeds they way we think it will, Randy says O’Henry’s may look out for other neighborhood-centered locations like this one.
Most of us who’ve lived in Birmingham for long have very positive associations with O’Henry’s. This new store seems like a good move in the direction of strengthening existing community ties and providing a new coffee space in the Highland area where so many people have wished to have a coffee shop. Our congratulations to O’Henrys — we’ll see you soon for a cup of Christmas Blend!
