Chrome Announces Changes in Security Warnings to Website Visitors

two lines of caution tape barring an area

The Google Chrome browser has revealed an upcoming change to their site safety indicators that could affect many websites. 

In July, the popular web browser Google Chrome began labeling HTTP sites (sites without an SSL) as “Not Secure” if they receive any personal data (logins, payment information, etc.) from site visitors. Because of this change, the usage of SSLs has increased, and HTTPS sites (those labeled as “Secure”) are more and more common across the web.

Now, Google has announced that the Google Chrome browser will change their security labeling policy. For websites with an SSL, there will be no security label, because Chrome wants users to be able to expect a website to be secure by default. For sites without an SSL, the constant “Not Secure” label will be changed to a less harsh light grey, but will flash red with a warning sign if users begin typing in personal information.

If you have a site without an SSL, this new label could make users hesitant to do everything from purchasing goods to simply signing up for a newsletter on your site. It could also affect your traffic, with Google often favoring secure sites in search results.

The update is expected to take place in October of this year, meaning now is the time to update your website’s security if you haven’t already. For current Infomedia clients, don’t worry. Your site should be secure with an SSL already, but if you’re not sure about it, just reach out to Support.

If you’re not an Infomedia customer, but are in need of an SSL, we’d still be happy to help with your site’s security. Click here to learn more about SSL and how our team can assist with your installation.

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When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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