We’ve talked several times about the crowd-funding site Kickstarter and how we think it’s a great way to help finance new businesses. But this time, it’s one particular Kickstarter campaign that has our hearts: Our very own copywriter, Carrie Rollwagen, has created a video to help fund her new book, The Localist. Carrie’s non-fiction book […]
Google has announced that HTTPS — HTTP Secure, or HTTP over Transport Layer Security — will be used as a ranking signal.
I’ve been an advertising professional and a motivational speaker. I’ve been a potter and a wedding coordinator. I’ve been a CEO and a lawyer and a musician and graphic designer. It’s not because I’m a secret agent or anything (although that would be pretty rad). It’s because I’m a ghostwriter, and that means it’s […]
Every ecommerce website needs certain key elements in order to succeed. Here is more information from the experts at Infomedia.
Google’s new study on branding and (PPC) Pay Per Click advertising has interesting branding implications.
Google has announced that an upcoming change to Google Authorship will involve removing Google+ profile pictures from search results.
In social media marketing, asking questions can generate significant engagement.
Google is apparently “breaking up with links,” and could instead use a myriad of on-site metrics to gauge the effectiveness and relevance of your website.
Since more traffic can lead to more conversions and more revenue, having a strong Domain Authority is important to SEO.
The Associated Press has found that short, 300-500 word stories keep readers engaged, and we leverage their new tactics on our blogs and websites.
What local search means, and what it can do for your business.
With almost no growth traditional in marketing, 80% of B2B marketers said they will increase digital spending in 2014.
Links are like the currency of SEO: the more you have – and the better quality they are – the higher your site will rank.
Social Media is a strange beast. Facebook, Instagram, Twitter and Google+ are always evolving
AMA speakers are outstanding, and the attendees are a great mix of marketing professionals.
People are creating marketing solar systems for their companies without putting their websites at the center where they rightfully belong.
Good photography can make the difference between the life and the death of your website.
What’s a web company doing talking about authenticity? What does being authentic have to do with web traffic?
Let’s face it: It’s hard to get down to business when Jack Frost is nipping at your window.
Of course, you don’t want your site penalized by Google for duplicate content. Here’s how to prevent getting blocked.
Super Bowl ads will generate millions of dollars this year. But are they worth the money?
What happens when you hate writing a blog? Don’t give up — we have 5 ways to make blog writing easier.
We encourage our clients to blog for a few different reasons — but most of our clients discover that blogging is harder than it looks.
First, be sure your content tells a good story. But it’s also important to keep your material succinct.
What big SEO changes can you expect in 2014, and how can you start preparing for them today?
Turn your website visitors into customers by focusing on conversions.
Social Media Training Camp featured some top social media professionals in Birmingham, and we share their best tips.
It’s hard to create marketing emails that aren’t pushy, but Swoozie’s is right on target with fun, festive messages every time.
Video campaigns and crowd-funding sites are an increasingly popular way to finance new business, or to try something new with your existing business.