Site metrics are invaluable tools when it comes to understanding how your website is performing. They can tell you what pages on your website are performing the best and which ones need improvement. They can tell you who is visiting your website and where they found you.
If used correctly, web analytics can give you amazing insights into your website’s performance. When first digging into them, it can get a little overwhelming — but the payoff is well worth it. Keep reading to learn how these tools can help you improve your site, and in turn, your bottom line.