Marketing

What to Blog About for Your Business and Industry

It doesn’t matter if you’re a one-man show or the CEO of a growing company — it can be intimidating to create a blog from scratch. We get it. But the benefits of a blog make it worth finding the time. That’s why we put together these tips to help you get started. Keep reading for more.

Why Every Business Website Should Blog

For most businesses, blogs tend to fall in the “maybe later” stack of projects. As in maybe later when we have more manpower, maybe later when we have a bigger budget or maybe later when we have more time.

The Site Metrics You Should Be Tracking

Site metrics are invaluable tools when it comes to understanding how your website is performing. They can tell you what pages on your website are performing the best and which ones need improvement. They can tell you who is visiting your website and where they found you.

What Web Analytics Can Tell You About Your Site

If used correctly, web analytics can give you amazing insights into your website’s performance. When first digging into them, it can get a little overwhelming — but the payoff is well worth it. Keep reading to learn how these tools can help you improve your site, and in turn, your bottom line.

You Should Be Investing in Fresh Site Content: Here’s Why

You spent all that time, effort and money getting your website ready for launch. It went off without a hitch and you popped the champagne to celebrate. Now what? If you’re thinking “setting it and forgetting it” when it comes to your new website, then you’re not getting the most out of your investment.

Site Health & SEO: Key Things You Should Know

When it comes to your website, there are a lot of specific things Google cares about: the frequency of your content updates, the way you use keywords and the size of the images you use, just to name a few.

How Your Branding Helps Social Media Do Well

It can be tempting to approach your business’s social media channel like you do your personal accounts. Sporadically post pictures, videos and updates. But if you want to have a successful social media marketing campaign, it takes some planning and strategizing. One of the best things you can do? Branding! Keep reading for some tips to help you out as you get started.

How to Shoot Instagram Reels for Business

Instagram Reels have so many uses for your business. From education to promotion, these videos are a great way to grab your audience’s attention when they’re scrolling through Instagram. So, what’s the best way to stand out from the thousands of other reels out there? Keep reading for our guide on how to shoot your own Instagram Reels.

How Your Website & Social Media Work Together

Social media marketing is a great tool for your business, hands down. But many businesses treat it as an individual piece of their marketing, separate from other efforts. We’re here to help you understand how social media works with your website and SEO so that you can get the most out of your digital marketing.

Your Guide to Social Media for Business: Which Platforms Work Best for You

On the surface, social media can seem easy. But once you start creating strategies, keeping up with industry trends, drafting posts and monitoring engagement — it can quickly become a huge project. Make sure that you’re making the most of your social media efforts by focusing on the right platforms for your business. Keep reading to find out which platforms work best for you.

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