All the way back in 2020, Google announced that Google Analytics 4 (GA4) would replace Universal Analytics. The deadline to make the switch was July 1, 2023. So, now that we’re all using GA4, let’s take a look at the benefits.
An email newsletter can only be successful with a robust roster of email addresses. So how do you get people to sign up for your list? Keep reading to find out.
If you’re looking for better site traffic, there are a few things you can do — blogging, increasing site speed and compelling content. But, one of the most cost-effective ways to increase website traffic is with an email campaign! Keep reading to learn how to get the most out of your efforts.
It doesn’t matter if you’re a one-man show or the CEO of a growing company — it can be intimidating to create a blog from scratch. We get it. But the benefits of a blog make it worth finding the time. That’s why we put together these tips to help you get started. Keep reading for more.
For most businesses, blogs tend to fall in the “maybe later” stack of projects. As in maybe later when we have more manpower, maybe later when we have a bigger budget or maybe later when we have more time.
Site metrics are invaluable tools when it comes to understanding how your website is performing. They can tell you what pages on your website are performing the best and which ones need improvement. They can tell you who is visiting your website and where they found you.
If used correctly, web analytics can give you amazing insights into your website’s performance. When first digging into them, it can get a little overwhelming — but the payoff is well worth it. Keep reading to learn how these tools can help you improve your site, and in turn, your bottom line.
You spent all that time, effort and money getting your website ready for launch. It went off without a hitch and you popped the champagne to celebrate. Now what? If you’re thinking “setting it and forgetting it” when it comes to your new website, then you’re not getting the most out of your investment.
When it comes to your website, there are a lot of specific things Google cares about: the frequency of your content updates, the way you use keywords and the size of the images you use, just to name a few.
It can be tempting to approach your business’s social media channel like you do your personal accounts. Sporadically post pictures, videos and updates. But if you want to have a successful social media marketing campaign, it takes some planning and strategizing. One of the best things you can do? Branding! Keep reading for some tips to help you out as you get started.