We talk a lot about SEO (Search Engine Optimization), and it’s because SEO can have a big impact on the bottom line of your business. Google often changes their algorithm, making SEO more tricky — some of these Google’s algorithm changes are small, and some are really big. The real winner in SEO strategy these days? Going local. We’ve seen this trend coming for some time, but Google’s local focus is only growing as people search more locally and use their smartphones to search.
Carrie Rollwagen, author of The Localist, shares her blogging resolution tips and five ways to blog better in the new year.
This is the fourth in our series from guest blogger Marty Swant who is joining us for a series on creative collaborations in Birmingham. Marty is a writer, musician, and the very definition of a “Man about Town” — he’s so likely to be spotted at the best shows and new events in Birmingham that there’s even a hashtag, […]
Designers of all types from Alabama and elsewhere in the U.S. will be in Birmingham next week for the second annual Design Week Birmingham.
Guest blog by Marty Swant: Brooke Fleming and James Kling bring a community of artists and entrepreneurs together each month at Birmingham Creative Roundtable.
Even corporations that are traditionally very straight-laced are loosening up and injecting a little bit of funny into their videos. Case in point: Delta.
Google has announced that HTTPS — HTTP Secure, or HTTP over Transport Layer Security — will be used as a ranking signal.
I’ve been an advertising professional and a motivational speaker. I’ve been a potter and a wedding coordinator. I’ve been a CEO and a lawyer and a musician and graphic designer. It’s not because I’m a secret agent or anything (although that would be pretty rad). It’s because I’m a ghostwriter, and that means it’s […]
Every ecommerce website needs certain key elements in order to succeed. Here is more information from the experts at Infomedia.
Google’s new study on branding and (PPC) Pay Per Click advertising has interesting branding implications.
Google has announced that an upcoming change to Google Authorship will involve removing Google+ profile pictures from search results.
In social media marketing, asking questions can generate significant engagement.
Google is apparently “breaking up with links,” and could instead use a myriad of on-site metrics to gauge the effectiveness and relevance of your website.
Since more traffic can lead to more conversions and more revenue, having a strong Domain Authority is important to SEO.
What local search means, and what it can do for your business.
With almost no growth traditional in marketing, 80% of B2B marketers said they will increase digital spending in 2014.
Is a mobile App still the best answer for your company? Maybe not. We weigh the pros and cons.
Links are like the currency of SEO: the more you have – and the better quality they are – the higher your site will rank.
Want to turn your brick-and-mortar business into an ecommerce site, but don’t know where to start?
The same tactics that work great for magazines can build your blog as well.
Is our blog getting better since we revamped it? You decide!
AMA speakers are outstanding, and the attendees are a great mix of marketing professionals.
We talk a lot about how to get the most out of your website, but last week John Lovoy, our beloved leader, was able to preach it to the masses.
People are creating marketing solar systems for their companies without putting their websites at the center where they rightfully belong.
Good photography can make the difference between the life and the death of your website.
No matter the medium, the final product will always make some kind of impression, and a website is no different.
What’s a web company doing talking about authenticity? What does being authentic have to do with web traffic?
Let’s face it: It’s hard to get down to business when Jack Frost is nipping at your window.
Of course, you don’t want your site penalized by Google for duplicate content. Here’s how to prevent getting blocked.