Category: Business Strategies

Three Reasons You Need a Blog

Think you’ve missed the blog bandwagon? Don’t worry: We saved you a space. Now is just as good a time as any to blow your business or brand’s horn on the internet. Actually, maybe it’s the best time, because you can learn from the intrepid souls who launched theirs before you.

Coach Infomedia: Get Fit For 2016

The new year is here, so it’s out with the old and in with the new! It’s the time when everyone sits cozied up on those first few chilly mornings of January and plans out how they anticipate the year to go. It’s the week of reflection, of strategy, resolution, and of reinvention. But while you’re making plans to eat better, get out more, and to talk to Aunt Marge a little more often this year, don’t let your website fall off the list of things to shape up this year! We can assure you that your site won’t run around the proverbial Google block all by itself.

Responsive Design: The “Do or Die” of the Web in 2015

When Google makes an announcement, you need to pay attention! Google has given webmasters over a month’s notice to follow their new guidelines for mobile friendliness.  They announced that on April, 21 (which is next Tuesday) that mobile search engine results will weigh more heavily on your site being mobile friendly. This means that your site NEEDS […]

Google, Google, Read All About It

When Google makes an announcement, you need to pay attention.  Google is giving webmasters over a months notice to follow their new guidelines in mobile friendliness.  They announced that on April, 21 the mobile search engine results will weigh more heavily on your site being mobile friendly. How to know if you’re ready Google has […]

Business-to-Business Matchmaking 101: Find the Right Fit before You Commit

In some ways, making a commitment to the company that will handle your business-to-business solutions can be similar to moving forward in your relationship — deciding on a B2B partner takes careful evaluation, critical thinking, comparing and contrasting of other suitors (as well as many other factors), and it’s important to chose a company that understands the particular needs of B2B clients and has lots of experience handling them. Looking for your B2B soulmate? Here’s what to look for.

5 SEO Techniques for Local Businesses

We talk a lot about SEO (Search Engine Optimization), and it’s because SEO can have a big impact on the bottom line of your business. Google often changes their algorithm, making SEO more tricky — some of these Google’s algorithm changes are small, and some are really big. The real winner in SEO strategy these days? Going local. We’ve seen this trend coming for some time, but Google’s local focus is only growing as people search more locally and use their smartphones to search.

Don’t Feel Like Blogging? Hire a Ghost.

  I’ve been an advertising professional and a motivational speaker. I’ve been a potter and a wedding coordinator. I’ve been a CEO and a lawyer and a musician and graphic designer. It’s not because I’m a secret agent or anything (although that would be pretty rad). It’s because I’m a ghostwriter, and that means it’s […]