What Your Brewery Website Needs

flight of different beer varieties

Brewing is an ancient tradition, but that doesn’t mean your brewery business can skirt by without a website. Keep your customers in-the-know about everything from events to food truck schedules with a site tailored for your brewery’s needs.

You’ve got your beer recipes down pat, your taproom is ready and renovated, now all you need is a website! If you’re opening a new brewery, there are a few essential elements that your site will need. From seasonal selections to where products are available for purchase, find out what customers are looking for online before you start building your web presence.

Highlight Brews

Obviously, beverages are the lifeblood of any brewery, so the available varieties should be displayed front and center. If your brewery has a rotating stock with seasonal offerings, the beer menu will need to either be periodically updated with the latest brews or have two separate menus displaying year-round and seasonal beverages. You can build anticipation and make things even more exciting – if your brewery has the entire year’s releases planned ahead – by creating a calendar page listing when new beers will be available.

Spread the Word about Events

Breweries are naturally social places, meaning most will have several events a month to draw in customers. So whether it’s local bands or beer-based bingo on the list, events need a dedicated page on any brewery’s website. This can easily be presented in a list format by displaying each event’s name, date and description. Or go a little more complicated with a calendar page showing the entire month’s offerings in an organized fashion.

Good Grub

If you’re going to be drinking adult beverages, it’s probably a good idea to have some food options available as well. Breweries with a kitchen can make a dedicated “Food” page to display menu options. Just be sure to list the kitchen’s opening and closing times if that differs from the taproom’s hours. If you’re strictly a brewery but (like many) have a rotating calendar of visiting food trucks, building a page showing the trucks’ schedule can help customers plan a visit around what they’d like to eat with your brews.

Finding Products

Breweries don’t just make bucks from visitors in their taproom. For customers who’d like to enjoy your beers at a local restaurant or crack open a can in the comfort of their own homes, utilizing a “Find Our Products” page makes that a simple task. Make the search functional by zip code to show stores selling your products and restaurants that offer them, too.

If you own a brewery and are in need of a new site, Infomedia would be happy to to work with you. Simply reach out to us to start a no-commitment conversation about your website requirements and learn what services we have to offer.

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When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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