Next week, I’ll be presenting a Lunch & Learn on one of our most requested topics: blogging. We almost always recommend that our clients blog, because it increases customer loyalty, creates a connection with potential clients, and is an opportunity to really boost your SEO by giving Google the information it needs to get your company noticed.
Having a blog is a great idea — but once you have one, what do you actually write about? How do you determine what your company’s message is going to be, how often you should post, and who’ll even be writing the blogs themselves? This casual, seemingly simple tool can cause a lot of frustration once your blog is launched and you watch the months tick by with no new posts.
We’ve had our blogging ups and downs at Infomedia, too. We’ve struggled with determining our purpose, with finding writers, and with publishing consistent content even when deadlines are looming and work is piling up. But I’m proud to say that we’ve been doing much better for awhile now. That’s not because we suddenly had free time or a visit from the blog-writing fairy (although I wish there were such a thing as a blog-writing fairy). It’s because we spent a little time thinking through our goals and our process. Then we created a schedule based on an honest assessment of our resources, and we developed strategies to help our staff turn blogs in without getting in the way of their other work.
Of course, our blog is a work in progress, as blogs always should be, but I’m proud of how it’s turning out — and I’d like to teach you how to do the same thing for your business. In our free Lunch & Learn, Be a Better Blogger: The Surprising Magic of Blog Calendars, I’ll be sharing my tips for coming up with ideas and creating a schedule. I’ll show you the worksheets we use to generate ideas for Infomedia and share our calendar with you as well.
I hope you’re able to make it — tickets are free, but they’re limited (because of the free food). So sign up today, and you can be blogging tomorrow. Well, maybe not tomorrow, but by next week, at least.