Black Friday is trending away from long lines at the store. Instead, Cyber Monday and ecommerce sales have slowly gained on Black Friday's brick-and-mortar sales in the past few years, and they show no signs of stopping soon.
Oh, Black Friday — some people have planned all year for this one crazy, glorious day of shopping. Whether you’re buying or selling, having a game plan will make epic shopping days a lot easier. Do I mean pack your snacks, grab a water bottle and arrange for an all-day babysitter? Nope! Black Friday is actually trending away from long lines at the store. Instead, people are staying home and logging in online. Cyber Monday and ecommerce sales have slowly gained on Black Friday’s sales in the past few years, and they show no signs of stopping soon.
This is great news for businesses — like many of our clients — who operate online or partly online. Pam has a great article on how business owners can prepare for Cyber Monday: 10 Ways to Get Your Website Ready for Cyber Monday. Since online Black Friday sales are ramping up, these insights should be applied to Black Friday sales as well. From Pam’s article, here are three great pieces of advice:
1. Set up Coupon Codes
2. Update Your Site’s Shipping and Returns Policies
3. Prepare for Increased Orders and Customer Service Demands
From a buyer’s perspective, Leslie reported on some great websites and apps to use for shopping Black online. Check out her article, Avoid the Maddening Crowd: Shop Black Friday 2015 Without Leaving Your House. Her advice is from last year, but these websites are up-to-date on this year’s deals as well. A few great sites include:
TheBlackFriday.com
The Slick Deals 2016 app
RetailMeNot.com
So if you’re looking to increase sales online, contact us today to see what you can do to prepare for the holiday season. We’re only ten days away, so don’t wait — cutting it close could mean missing out on big business on Nov 25th.
