We talk a lot about SEO (Search Engine Optimization), and it’s because SEO can have a big impact on the bottom line of your business. Google often changes their algorithm, making SEO more tricky — some of these Google’s algorithm changes are small, and some are really big. The real winner in SEO strategy these days? Going local. We’ve seen this trend coming for some time, but Google’s local focus is only growing as people search more locally and use their smartphones to search.
Google’s new study on branding and (PPC) Pay Per Click advertising has interesting branding implications.
Google has announced that an upcoming change to Google Authorship will involve removing Google+ profile pictures from search results.
In social media marketing, asking questions can generate significant engagement.
Google is apparently “breaking up with links,” and could instead use a myriad of on-site metrics to gauge the effectiveness and relevance of your website.
Since more traffic can lead to more conversions and more revenue, having a strong Domain Authority is important to SEO.
With almost no growth traditional in marketing, 80% of B2B marketers said they will increase digital spending in 2014.
Links are like the currency of SEO: the more you have – and the better quality they are – the higher your site will rank.
The same tactics that work great for magazines can build your blog as well.
People are creating marketing solar systems for their companies without putting their websites at the center where they rightfully belong.