Photos can make or break even the best website design, so it’s important to have great images when you’re building a new site. The easiest way to get great photos is to hire a professional to set up a photo shoot — they can get exactly the right shots and make sure everything is covered, and they’ll edit and resize the photos for you. But what if you can’t make that happen?
There are a lot of things about a new website to get excited about: Fonts! Colors! Pictures! But there’s a little something that almost always gets overlooked — the words.
We’ve all heard some form of the phrase, “Start strong, finish strong,” and that certainly applies to launching a website — what you do in the first month of your project has a huge impact on how happy you are at launch.
If you post regularly to your website, blog or social media, learning to take your own website photos can save you money and frustration. Infomedia’s new workshop will teach you how to get great results using the camera (or phone) you already own.
Our Training Center has been an important client resource for years, but during the COVID-19 outbreak, it’s become even more popular. It gives us a way to connect with our clients in a way that’s helpful, not pushy. It empowers clients who want to learn more about improving their web presence to learn in a way that’s adaptable to their schedules and always accessible.
One day, you’re open to the public. Suddenly, you’re plunged into offering curbside service and delivery options. Then, just as quickly, you’re doing a hybrid of both — maybe you’re able to open your doors, but only to a limited number of people, and only if you take huge precautions. Many customers still expect contactless options.
Is quarantine keeping you on the couch a little more than you’d like? Has losing access to your gym thrown off your workout routine entirely? Is your pantry stocked with comfort foods instead of fresh vegetables because getting groceries is such an ordeal? Yeah, us too.
Since more and more Americans are being quarantined, many of us have been plunged into the world of working remote when we weren’t expecting it. One reality for many of us when it comes to remote working is video conferencing — being in remote meetings over Google Hangouts, Zoom, Go to Meeting or Slack Video Conferencing.
The current global pandemic has caught the entire world off guard in so many ways. For our businesses, it’s become essential to communicate our response to our customers.
As COVID-19 keeps so many of us inside “social distancing,” more and more small business owners who’ve always relied on their brick-and-mortar stores are suddenly needing to launch online businesses. Are you a business owner who currently has a website that you’ve always used as a sort of brochure, but now you need it to start working for you and selling products?
The Infomedia Christmas party was a bit bigger this year; we joined together with our sister companies, Uptick (digital marketing) and CrowneWorks (video and photography). And although we usually go offsite for our holiday party, this was the year we all moved in together to a new office across the street from Pepper Place, so we decided to have our party at the office so our families could see our new space.
Stock photography has its place, but original photography that shows your actual business, products and staff resonates more with users — and now Google says good website photography may help in search, too … sort of.
I have to admit it: I’m a sucker for conferences. I like the classroom settings, I like learning new things and I like being surrounded by people interested in sharing ideas.
Whether Small Business Saturday, Black Friday or Cyber Monday is the sales holiday you want to tackle, it’s a good idea to get your website in good working order so you’ll be ready.
Is your site impacted by Google Maps changes?
If you run a business, you probably know how powerful press coverage can be — a good review from a newspaper, magazine, TV station or a popular blog can get you lots of great, free press and bring in new customers and more sales.
Now that the champagne and sparklers are put away, resolution season has begun — but why limit the makeover to the kitchen and gym when your website could use a reboot, too?
Getting great customer service is possible. Here’s how to ensure your phone call or email results in the support you need.
A photo alone can’t rescue bad web design, but a good photo can make your web design even more appealing. Here’s how to help your photographer help you.
Vote for the 2017 Infomedia Halloween office costume contest winner through our Facebook, Twitter or Instagram pages!
Have an ecommerce business? Now’s the time to start thinking about getting your site ready for the 2018 holiday season.
Want to join Infomedia on our quest to get healthier this summer? In the month of August, our office health initiative promises to create healthy competition. Want to join us? Download our free, printable Bingo game.
The Ten Awards are given by AAF Birmingham “for those who make it all possible.” The awards are designed to recognize unsung heroes in the advertising business.
In honor of Take Your Web Master to Lunch Day this Thursday, we at Infomedia want to share a few tips to how to talk to programmers, developers and coders.
Google Analytics is an incredible tool that helps you know if your website is working as it should — but how do you know if you have it?
We all have trouble blogging. It’s hard to come up with content, find writers, schedule posts and still make your content feel fresh and relevant. But at Infomedia, we’ve come up with some great strategies for successful blogging, and our new training video shares them with you.
Each year, Star Wars fans celebrate May the Fourth as a holiday because a play on words turns the saying “May the Force Be with You” into “May the Fourth Be with You.”
We’ve been offering a series of Lunch & Learn trainings for years now, and we love being able to teach you more about using your website to get the very best for your company. We’ve been able to give trainings on Google Analytics, blogging, social media, digital marketing, content entry and more. We listen to what you want to know, and we try to address that in our Lunch & Learn topics.
Next week, I’ll be presenting a Lunch & Learn on one of our most requested topics: blogging. We almost always recommend that our clients blog, because it increases customer loyalty, creates a connection with potential clients, and is an opportunity to really boost your SEO by giving Google the information it needs to get your company noticed.