Keyword research is key in successful SEO. We'll teach you what to look for at our free Lunch & Learn August 16, 2016 at Innovation Depot featuring speaker Jamie Parris.
It’s back-to-school season, and that means new beginnings, new ideas, and ways to build on what we’ve learned to get better. Even if you’re not actually heading off to school, it’s time to sharpen those pencils, because we’re hosting a Lunch & Learn this month — and class is almost in session. This month’s topic is Use WordPress to Boost Your SEO: A Step-by-Step Guide to Using Keywords, and it’s one of our most requested subjects. We even have a special guest speaker: Jamie Parris from Uptick Marketing. Jamie’s our go-to guy when it comes digital marketing questions here at Infomedia, and we’re excited to get to share him with you at the Lunch & Learn. Here’s what we’ll go over:
How to use WordPress plugins (like a Yoast plugin) to evaluate keyword usage
A WordPress plugin can help you evaluate whether or not you’ve used keywords enough in each blog to perform well in search. We’ll show you our favorite SEO plugin and teach you how to use it.
How to choose which keywords to incorporate into website copy
When you generate keywords for SEO, you’re left with a long list of options — we’ll show you how to narrow those down and choose which words to focus on.
How keyword research can help you choose blog topics
Choosing blog topics from your keyword list instead of trying to fit keywords into already chosen topics can save a lot of frustration; we’ll show you how to get topic ideas from your keyword list.
Ways to leverage your SEO blueprint for success
Your SEO blueprint give you ideas for how to make your SEO and keywords more effective for your website, but you can double down on that success by gleaning ideas for marketing topics from you SEO blueprint as well.
Free lunch from Taziki’s & Birmingham network opportunities galore
The free lunch we cater from Taziki’s is a big part of what makes Lunch & Learns a success — because it’s easier to justify spending your lunch break on professional enrichment if you know you’ll be able to actually enjoy a meal while you learn. And if you’re looking for a place to network in Birmingham, you’ve found it — most of our Lunch & Learn students work at up-and-coming businesses in the Birmingham area, and there’s plenty of time to mingle and chat before and after class.
Seats and lunch are limited, so click here to sign in and claim your free Infomedia Lunch & Learn ticket. (And if you can’t make it this month, check out our 2016 Lunch & Learn schedule.) Because if anyone tells you “there’s no such thing as a free lunch,” you’ll know they haven’t met us here at Infomedia.