Five Reasons to Come to August’s Lunch & Learn

red dart hitting a black and white target

Find out about how retargeting can improve your business at our free Lunch & Learn on August 15 at Innovation Depot in downtown Birmingham.

Ad retargeting can bolster your profits by keeping your business and branding in front of potential customers. Find out how to use it successfully by attending our Lunch & Learn, Ad Retargeting: Your Secret Weapon to Effective and Easy Sales. Here are a few of the points we’ll be covering:

Gain On-the-Fence Customers

Ad retargeting a great strategy for reaching customers who almost complete an action on your site, such as adding an item to their cart but never checking out or filling out a form and not sending it. Retargeting will keep your company in their ads on other websites and social media, reminding them to potentially return and finish their actions on your website.

Take Advantage of the Latest Marketing Techniques

Ad retargeting is still a relatively new marketing tool. Taking advantage of it now, instead of sticking with older and less effective methods, can give you a leg up on the competition.

Keep Your Brand’s Name Fresh with Potential Customers

Whether they simply interacted with one of your online ads, or even walked by your brick and mortar store, ad retargeting can pinpoint specific potential customers and keep your brand in front of them.

Free Lunch & Birmingham Network Opportunities Galore

Offering a free lunch is a component of what makes our Lunch & Learn series successful. Because you’re spending your lunch break learning, we’d like to make it easier by providing a delicious meal that goes along with it. If you’re wanting to network with other professionals in Birmingham, this Lunch & Learn is a great place to make connections. You’ll have plenty of free time for getting to know fellow attendees — many of whom are work for up-and-coming companies in the city — before and after the presentation at Innovation Depot.

Seating is limited, so guarantee your spot ahead of time by clicking here to sign up and reserve your ticket for Infomedia’s free Lunch & Learn. (If you can’t make it to this month’s Lunch & Learn, keep an eye on our videos section in the Training Center to see the webinar version when it’s posted in September.)

infomedia employee standing in front of stone wall

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, sweating the day away in hot yoga, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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