What Web Analytics Can Tell You About Your Site

If used correctly, web analytics can give you amazing insights into your website’s performance. When first digging into them, it can get a little overwhelming — but the payoff is well worth it. Keep reading to learn how these tools can help you improve your site, and in turn, your bottom line.

Man typing on a computer

You’ll Learn How Your Visitors Find Your Site

Have you ever wondered where your website visitors are coming from? If not, you’re definitely missing out on some valuable information. Knowing where your visitors are coming from can help you refine your digital marketing strategy. If most of your visitors are coming from social media channels, then why not put some marketing dollars into boosting or social ads? If you’d like more visitors to be coming through search engines, then SEO is what you need. 

You can find all of this information under the “Acquisition” section of your Google Analytics. From there, you’ll see a breakdown of all the different channels that your website traffic comes from.

You’ll Be Able to See Who Your Visitors Are

Maybe your business is new, and you don’t know who your ideal audience is yet. Maybe you think you know who your audience is, but what if you’re wrong? Without knowing exactly who your website visitors are, you can’t be sure that you’re talking to the right people or saying the right things. 

With web analytics, you’ll get information on your visitors’ age, gender, location, hobbies, interests and more. You’ll also be able to see how they are accessing your website. If the majority of your visitors are viewing your website on their phones, then you obviously want to make sure that your website is mobile-friendly.

You Can Identify What Content Performs the Best

If you already have a content strategy, then you know that it’s a time-consuming process that can have a huge payout — if done correctly. Luckily, web analytics allow you to see which content performs the best. This means that you’ll be able to capitalize on this type of content in the future, making the most out of your time and money. 

You’ll Know What Actions Visitors Take on Your Site

How are your visitors interacting with your site? You can find this under the “Behavior” section of Google Analytics. Not only will you see what page your visitors originally viewed, but you can see a flow of all the pages they clicked through next. 

If the majority of your visitors get to your “About Us” page before leaving (and not converting), then you may want to audit that page and see what is driving visitors away. If visitors view your pricing page, then maybe you should offer a free trial to get the initial conversion. You can take the information from the “Behavior” section and use it to power a lot of your business and marketing decisions.

With Web Analytics, You Can Track Conversions

Last, but certainly not least, you’ll be able to use web analytics to track conversions. For most businesses and organizations, this is the whole point of having a website. This means that web analytics can help you determine how successful your website is overall. It’ll also empower you with all the supporting information you need to make it better as a whole. 

If you need help with web analytics, then we’re happy to help! Reach out today, and one of our expert team members will get in touch with a customized solution for you.

Alana Harmond

About Alana

Alana has always had a love for writing and all things creative. She graduated from UAB with a degree in Marketing and concentration in social media management, and she now carries her passion into her position at Infomedia as Content Strategist. When she’s not typing up copy for a client’s website or providing a continuous supply of pink Starbursts to her officemates, you can find Alana hanging out with her friends and her cats, Iver and Rosy. She also enjoys singing and playing guitar, taking care of 90+ houseplants, and compiling her “one second every day” video.

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