Five Reasons to Come to July’s Lunch & Learn

young woman looking at data on a laptop

Find out how to use Google Analytics to get more leads at our free Lunch & Learn on July 19 at Uptick Marketing.

Confused about how to track your website numbers, or wishing you could dive deeper into how users are finding your site? After attending our July 19 Lunch & Learn, Analytics Basics: Ignoring Website Data Is Costing You Money and Leads, you’ll leave with a basic understanding of Google Analytics to answer all of these questions. Uptick Marketing will be leading the event — and the event will be held at Uptick’s office this month — which will help everyone from beginners to skilled Analytics users. Here’s what we’ll cover:

How to log into your Analytics

While we wish every website could be easy and intuitive to use, that’s not always the case. You’ll learn how to successfully access your Google Analytics account for all your tracking needs.

Which Analytics numbers matter for beginners

Seeing a spreadsheet of data can sometimes feel overwhelming. Instead of trying to gather info on everything at once, you’ll gain insight into which numbers all Analytics beginners should focus on.

How to understand your site performance through Analytics

Through Google Analytics, you’ll gain more information about your users than you’d ever thought was possible. Find out how they arrived at your site, which pages they lingered on the most, and what exactly made them leave.

Free lunch & Birmingham network opportunities galore

Getting a free lunch is a large part of what makes Lunch & Learns different. You’ll end up spending your lunch break getting both a great meal and quality advice from industry professionals. These events also serve as a perfect place to network in Birmingham. With time set aside before and after class for mingling, students from across Birmingham and multiple businesses can meet and greet a variety of people.

Seats and lunch are limited availability, so click here to sign up and get your free Infomedia Lunch & Learn ticket. (If you can’t attend this month, check out our Training Center to watch the video when it’s posted in August.) 

Hayley Sugg stands in front of Infomedia's office building in Birmingham, Alabama

When Hayley isn’t knocking out website copy behind her laptop, she’s in the kitchen — a (non-snobby) foodie and committed vegan, she brings her passion for cooking into the office with pies and treats she’s made herself. Hayley polished her skills, both culinary and literary, at Cooking Light digital and MyRecipes.com, where she worked as a food writer before joining us here at Infomedia. She’s great at writing SEO-rich copy, drafting a catchy headline and utilizing digital tools to give her writing serious online impact. To unwind, Hayley likes watching horror movies, dancing to Eye of the Tiger on the Just Dance Now app, traveling with her husband, Peter, and coming home to their two cats, Momo and Otto.


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