It may seem tempting to get your message right into customers' faces, but there are a few drawbacks to consider first.
We’ve all been there: Nonchalantly scrolling through a website only to have a great user experience interrupted by a pop-up advertisement or offer. What’s your first reaction? For most of us it’s to close the pop-up, and for some it’s to leave the website altogether. Pop-ups are an outdated marketing technique that has the possibility to drive away customers and give your website a less-than-professional appearance.
While well-made pop-ups do hold potential for increasing e-commerce revenue or boosting newsletter sign ups, it’s a rarity to make a website pop-up that is unobtrusive and gets the job done. Instead, we recommend focusing on more user-friendly marketing techniques such as blogging about your special sale, posting coupon codes on social media or increasing newsletter subscriptions by offering some type of incentive.
If you’re still feeling like your website is lacking in direction, then it may be time for an update. Instead of reaching for the cliche of a pop-up, look over our list below for some easy alternatives that can improve your site.
What to add instead of a pop-up:
- Call to Action — Clients benefit from being guided to certain actions, such as filling out a form or signing up for an event. Adding call to action buttons help your website’s visitors achieve these tasks.
- Newsletter Sign Up — Touting your newsletter sign up can help you reach customers through your monthly (or even weekly) newsletter blasts. Since they’ve actively opted into receiving these, as opposed to a surprise pop-up, they’re much more likely to read the content.
- Social Media Icons — Giving you a quick like or being able to simply hit the “Follow” button appeals to customers. Tout your social media platforms on your website and those who choose to follow you will get regular updates from your business.
If you’d like to revisit your website’s marketing plan, then reach out to us at Infomedia. We’d be happy to have a no-obligation discussion with you about options such as social media strategies, branding guides and more.