5 Reasons to Come to April’s Lunch & Learn

group of people sitting in on a lecture at a conference

Free lunch and some super helpful tips on maximizing your Google Analytics. Join us on April 19, 2016 from 11:30-1pm at Innovation Depot in Birmingham, AL.

It’s April, but we’re no fools — we know you’re busy, and if we want to meet you at our free Lunch & Learn event (April 19 at Innovation Depot from 11:30 to 1 p.m.), we’re going to need to give you a reason to find time in your schedule. So here are a few things you’ll get from April’s Lunch & Learn, Is Your Digital Strategy Broken: Use Analytics to Diagnose and Fix Problems.

You’ll learn how to read basic Analytics

So you say you’ve set up Google Analytics, but you don’t understand those numbers and graphs? We’ve got you covered. (If you don’t know how to set up Google Analytics, we can help you out with that one, too.)

We’ll teach you what basic Analytics numbers mean and why they matter

Okay, so Analytics shows you how many times your site’s being viewed each month — what does that number mean in context? How can you use it for you in your business? We’ll help you interpret the most common Analytics stats.

How to fix basic marketing problems you’ve identified

Your Analytics may be teaching you that not enough people are visiting your site, or that your social isn’t performing like it should, or that visitors don’t stay on your site once they get there. We can give you strategies to start fixing the problems you find through Analytics.

How to know if your SEO is working

Did you know your Analytics can give you an idea of whether or not your SEO and keywords are performing like they should? Google doesn’t let you in on the exact words that are bringing you traffic like they used to, but Analytics can still give clues about the effectiveness of your SEO strategy.

Free lunch from Taziki’s & Birmingham network opportunities galore

Okay, we don’t have official Analytics numbers on this, but initial reports indicate that the free lunch we cater from Taziki’s is a big part of what makes Lunch & Learns a success — because it’s easier to justify spending your lunch break on professional enrichment if you know you’ll be able to actually enjoy a meal while you learn. And if you’re looking for a place to network in Birmingham, you’ve found it — most of our Lunch & Learn students work at up-and-coming businesses in the Birmingham area, and there’s plenty of time to mingle and chat before and after class.

Seats and lunch are limited, so click here to sign in and claim your free Infomedia Lunch & Learn ticket. (And if you can’t make it this month, check out our 2016 Lunch & Learn schedule.) Because if anyone tells you “there’s no such thing as a free lunch,” you’ll know they haven’t met us here at Infomedia.

leslie johnson infomedia birmingham

Leslie keeps our production department running smoothly with the help of lots of cute office supplies, personalized calendars and a morning cup of coffee (with a healthy dose of caramel if-you-please). With over a decade of experience managing production at Southern Progress and Willow House, she’s a natural fit as project manager at Infomedia, and she’s the glue that keeps our team together even during tough projects and tight timelines. Special talents include the ability to sing basically any ‘80s song on-command and find sale items for 20% cheaper with just a little online research. After hours, you’ll find her hanging out with her husband, Chance, son, Wells, and dog, Beau, playing Bunko with her friends, or watching historical dramas on Netflix.


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