Clay Conner

Clay has a head for business, but he’s also in touch with his inner geek; he transitions seamlessly between the boardroom and the developers’ office (with a quick stop at the CrossFit gym in between). He prefers plain English to “geek speak,” so he’s the perfect choice to translate technobabble into provable goals and ROI, helping our clients incorporate the technologies they need to build their businesses. Clay loves being involved in the Birmingham business community and fostering the abundant potential in the Magic City; his work on the Associate Board of Alabama Policy Institute and with Aspire Movement as a mentor are two of his favorite causes. When he’s not at work, you’re likely to find him at an Auburn game with his wife and three kids or in one of his favorite Birmingham craft coffee shops.

In Digital Marketing, the Stats Make the Score

I’m a huge college basketball fan. I’ve loved the game for as long as I can remember. It’s a game where the collective sum of its parts is often greater than stellar individual performances. Momentum often defines the winner and lack of it often leads to a loss.

4 Digital Marketing Strategies You Need in 2016

What are the digital strategies your company should be focusing on, and how can the help? Here are a few techniques we at Infomedia find effective with many of our clients.

Make Your Website a Winner with Auburn’s Timely Plays

They say, in the South, everything revolves around football. I don’t know about that, but I know there’s a lot we can learn about life — and business — from what happens on the field. It’s no secret that I’m a huge Auburn Tigers fan (just check out the multiple Aubie statues in my office),…
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Business-to-Business Matchmaking 101: Find the Right Fit before You Commit

In some ways, making a commitment to the company that will handle your business-to-business solutions can be similar to moving forward in your relationship — deciding on a B2B partner takes careful evaluation, critical thinking, comparing and contrasting of other suitors (as well as many other factors), and it’s important to choose a company that understands the particular needs of B2B clients and has lots of experience handling them. Looking for your B2B soulmate? Here’s what to look for.

Responsive design: making the case

We all know that designing for mobile is important. But how important? Check out this case study on how conversion rates were boosted after implementing a responsive design.

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